This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.
This text synthesizes the theory and practice of international business by analyzing the environments related to contemporary operations, economics, business functions and the future. The underlying rationale of the book is that curricula in
M. Reza Vaghefi (Ph.D., Michigan State University) is Professor of Business
Administration and Director of the International Business Program at University of
North Florida's College of Business Administration. His wealth of experience ...
entirely sure what these abilities are until there is a comprehensive theory of
humanability that providesa firmer basis for defining intelligence. ... These
Matthew effects highlight a further problematic aspect of discrepancy-based
classification. ... from children whose poor reading is accompanied by equally
subpar IQs (or listening comprehension) when we know ... to move toward
measuring discrepancies from listening comprehension and to move away from
implicating conceptions of ...
Steve Dennie and Rob Suggs, authors of Murphy Goes to Church, have put together another hilarious book that shows how Murphy's Law, 'If anything can go wrong, it will, ' affects the lives of Christians. This parenting collection will help you remember with joy some of your most interesting moments as a parent. It will also help you to see that you're not the only one out there who experiences these trials.
This parenting collection will help you remember with joy some of your most interesting moments as a parent. It will also help you to see that you're not the only one out there who experiences these trials.
This work brings together the experience of educators, trainers and students searching for ways of increasing student motivation. Links between motivation and training, learning and assessment processes are examined through case studies set in a broad range of subject discipline contexts.
motivation that can be dealt with by a set of motivational tactics include curiosity,
challenge and control. Keller (1983) and Malone and Lepper (1987) provide two
frameworks for instructional design basedon these categories, among others.
A memoir-tour book that takes us through the Amazon region around Santarem in Brazil. History and natural history blended with over twenty-five years of Alexander's experience leading tour groups.
A memoir-tour book that takes us through the Amazon region around Santarem in Brazil. History and natural history blended with over twenty-five years of Alexander's experience leading tour groups.
This book offers a lively introduction to the research methods and techniques available to English language teachers who wish to investigate aspects of their own practice. It covers qualitative and quantitative methodology and includes sections on observation, introspection, diary studies, experiments, interviews, questionnaires, numerical techniques and case study research. Each method is illustrated with examples in language teaching contexts, and techniques of data collection and analysis are introduced. The authors focus particularly on research in the classroom, on tests, materials, the effects of innovations, and they discuss methods appropriate to research in various collaborative modes as well as by individuals. A key feature of the book is an introduction to the debate surrounding different approaches to research, with an evaluation of traditional research in relation to the paradigms associated with reflective practice and action research. The book is ideal for teachers on initial training and post-experience courses, students on degree programmes in applied linguistics and TEFL and, of course, practising teachers with an interest in research methods in language teaching.
This book offers a lively introduction to the research methods and techniques available to English language teachers who wish to investigate aspects of their own practice.
