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Audit and Accounting Guide - Depository and Lending Institutions

Banks and Savings Institutions, Credit Unions, Finance Companies, and Mortgage Companies

The 2018 edition of this financial institution industry standard resource offers clear and practical guidance of audit and accounting issues such as transfers and servicing, troubled debt restructurings, financing receivables and the allowance for loan losses, and fair value accounting. It also provides direction for institutions assessing their operations and internal controls for regulatory considerations as well as discussions on existing regulatory reporting matters.

The 2018 edition of this financial institution industry standard resource offers clear and practical guidance of audit and accounting issues such as transfers and servicing, troubled debt restructurings, financing receivables and the ...

Audit and Accounting Guide

Construction Contractors, 2019

The construction industry has seen significant changes in the past couple years. Whether you are in public accounting, performing assurance services, or operate in the industry, this guide has the information you need to perform at your best. Considered the construction industry standard resource, this 2019 edition features new accounting information and new auditing considerations, particularly with regards to considerations for FASB ASC 606. This guide is an indispensable reference document packed with information on new requirements and relevant changes to the FASB Accounting Standards Codification. From simple accounting to joint venture creation, this edition takes a deep dive into industry specific auditing procedures. Topics include: Practical tips and industry specific guidance; A detailed look at FASB ASU Nos. 2014-09, Revenue from Contracts with Customers, including new auditing considerations; An up-to-date look at the details of FASB ASU No. 2016-02, Leases

This guide is an indispensable reference document packed with information on new requirements and relevant changes to the FASB Accounting Standards Codification.

Strategies for Teaching Assistant and International Teaching Assistant Development

Beyond Micro Teaching

Written for anyone who works with graduate students to support their teaching efforts in American research universities, this book draws on the extensive experience of professional educators who represent a variety of programs throughout the United States. They understand the common constraints of many TA development classes, workshops, and programs, as well as the need for motivating and sophisticated techniques that are, at the same time, practical and focused. Their contributions to this book have proven to be effective in developing the sophisticated communication skills required by TAs across the disciplines.

Written for anyone who works with graduate students to support their teaching efforts in American research universities, this book draws on the extensive experience of professional educators who represent a variety of programs throughout ...

An Introduction to Sociolinguistics

Thoroughly updated and revised, An Introduction to Sociolinguistics, 7th Edition presents a comprehensive and fully updated introduction to the study of the relationship between language and society. Building on Ronald Wardhaugh's classic text, co-author Janet Fuller has updated this seventh edition throughout with new discussions exploring language and communities, language and interaction, and sociolinguistic variation, as well as incorporating numerous new exercises and research ideas for today's students. Taking account of new research from the field, the book explores exciting new perspectives drawn from linguistic anthropology, and includes new chapters on pragmatics, discourse analysis, and sociolinguistics and education. With an emphasis on using examples from languages and cultures around the world, chapters address topics including social and regional dialects, multilingualism, discourse and pragmatics, variation, language in education, and language policy and planning. A new companion website including a wealth of additional online material, as well as a glossary and a variety of new exercises and examples, helps further illuminate the ideas presented in the text. An Introduction to Sociolinguistics, 7th Edition continues to be the most indispensable and accessible introduction to the field of sociolinguistics for students in applied and theoretical linguistics, education, and anthropology.

Barbieri, F. (2005). Quotative Use in American English. Journal of English
Linguistics 33(3): 222–56. Barbieri, F. (2008). Patterns of Age-Based Linguistic
Variation in American English. Journal of Sociolinguistics 12(1): 58–88. Blake, R.
and M.

An Introduction to Language

An Introduction to Language offers an engaging guide to the nature of language, focusing on how language works – its sounds, words, structures, and phrases – all investigated through wide-ranging examples from Old English to contemporary pop culture. Explores the idea of a scientific approach to language, inviting students to consider what qualities of language comprise everyday skills for us, be they sounds, words, phrases, or conversation Helps shape our understanding of what language is, how it works, and why it is both elegantly complex and essential to who we are Includes exercises within each chapter to help readers explore key concepts and directly observe the patterns that are part of all human language Examines linguistic variation and change to illustrate social nuances and language-in-use, drawing primarily on examples from English Avoids linguistic jargon, focusing instead on a broader and more general approach to the study of language, and making it ideal for those coming to the subject for the first time Supported by additional web resources – available upon publication at www.wiley.com/go/hazen/introlanguage – including student study aids and testbank and notes for instructors

An Introduction to Language offers an engaging guide to the nature of language, focusing on how language works – its sounds, words, structures, and phrases – all investigated through wide-ranging examples from Old English to ...

Marketing 4.0

Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming ...

Ten Deadly Marketing Sins

Signs and Solutions

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company–and every marketer–who wants to develop better products and services, better marketing plans, and better customer ...

Marketing Asian places

attracting investment, industry, and tourism to cities, states, and nations

Marketing Asian Places Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider

As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater. Fortunately, successful examples are everywhere. Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games - successfully. Three things accounted for its success: massive efforts to match IOC criteria, an effective government and corporate partnership, including foreign investors, and pushing the idea of a completely new venue for the Games. Small success stories are important, too. School children in Cambodia's tiny village of Robib connect to the outside world using e-mail and the web, and villagers participate in e-commerce through their own website, www.villageleap.com. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia. In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. Marketing Asian Places shows how to attract initial investment, maintain the development through targeted policies, and establish a high-profile investment environment for long-term growth.

Marketing Asian Places Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider <p> As Asia enters a new era of fierce global competition for investment, ...

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. With Good Works!, you'll find that you can simultaneously elevate your cause and your profits—the ultimate win-win.