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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Labeling this volume ''International Marketing in Rapidly Changing Environments
,'' the AIM Volume 24 aims to continuously push frontiers and explore the
increasing role of emerging markets in global innovation. The key phenomenon
of ...
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Her previous experience includes Associate Professor in Marketing at ESC
Rennes France and Lecturer in Communication (cultural theory and consumption
) at The University of Newcastle Australia. Having completed a Ph.D. in Cultural ...
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
MARKETING. AND. AIM. VOLUME. 25. With continued globalization of the
markets, more and more firms from around the world, even small- and medium-
sized firms, are venturing into the global markets to seek opportunities to grow
and make ...
Emerging Markets
This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets.
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging ...
