International Marketing in Fast Changing Environment
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
- ISBN 13 : 1781908974
- ISBN 10 : 9781781908976
- Judul : International Marketing in Fast Changing Environment
- Pengarang : Bryan Jean, Jyh-Shen Chiou, Shaoming Zou, Jyh-Shen Chiou, Shaoming Zou,
- Kategori : Business & Economics
- Penerbit : Emerald Group Publishing
- Bahasa : en
- Tahun : 2013
- Halaman : 350
- Halaman : 350
- Google Book : https://play.google.com/store/books/details?id=n-F5AgAAQBAJ&source=gbs_api
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Ketersediaan :
Labeling this volume ''International Marketing in Rapidly Changing Environments
,'' the AIM Volume 24 aims to continuously push frontiers and explore the
increasing role of emerging markets in global innovation. The key phenomenon
of ...