Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing; Creative Research on Branding, Product Design/Innovation, and Strategic Thought/Social Entrepreneurship

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Her previous experience includes Associate Professor in Marketing at ESC
Rennes France and Lecturer in Communication (cultural theory and consumption
) at The University of Newcastle Australia. Having completed a Ph.D. in Cultural ...