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International Marketing

Emerging Markets

This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets.

Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging ...

Understanding Dollarization

Causes and Impact of Partial Dollarization on Developing and Emerging Markets

A very commonly observed phenomenon in developing and emerging market economies is the use of another country’s currency (US dollar or other) in lieu or in addition to the local currency. Governments in these countries have been encouraging dollarization for years by allowing their citizens to save and borrow from local banks in foreign currency, posing risks to the health and stability of their banking systems.

A very commonly observed phenomenon in developing and emerging market economies is the use of another country’s currency (US dollar or other) in lieu or in addition to the local currency.