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Entrepreneurship in International Marketing

A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.

MARKETING. AND. AIM. VOLUME. 25. With continued globalization of the
markets, more and more firms from around the world, even small- and medium-
sized firms, are venturing into the global markets to seek opportunities to grow
and make ...