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An Introduction to Language and Linguistics

A clear and up-to-date introduction to linguistics. This best-selling textbook addresses the full scope of language, from the traditional subjects of structural linguistics (relating to sound, form, meaning and language change) to the more specialised subjects of contextual linguistics (including discourse, dialect variation, language and culture, and the politics of language). There are also separate chapters on language and the brain, computational linguistics, writing, and first and second language learning. Extensively classroom-tested, this second edition has been revised to further support student learning, with numerous new examples, exercises and textboxes to model and contextualise key concepts. Updated throughout to incorporate contemporary issues and events, it includes worked examples of phonological analyses and multiple examples of a variety of World Englishes. A rich collection of online resources completes the learning package.

This work offers an introduction to the traditional topics of structural linguistics: theories of sound, form, meaning, and language change and also provides coverage of contextual linguistics, including chapters on discourse, dialect ...

Solid-State Power Conversion Handbook

Applications oriented, it contains all the pertinent and comprehensive information necessary to meet the growing demands placed upon solid-state power conversion equipment. These demands include improved reliability, increased efficiency, higher packing density, improved performance plus meeting safety and EMC regulations. Features a thorough assessment of basic electrical and magnetic aspects of power conversion as well as thermal, protection, radiation and reliability considerations. Stresses semiconductor and magnetic components and gives an analysis of diverse topologies.

The purpose of the book is to assemble in a single volume all the pertinent and
comprehensive information necessary to meet the growing demands placed
upon solid-state power conversion equipment. These demands include
increased ...

The Interdependency of Brand Value Within the Balanced Scorecard

Seminar paper from the year 2007 in the subject Business economics - Controlling, grade: 1,3, Zeppelin University Friedrichshafen, language: English, abstract: Since the 1990s the idea of a balanced score card approach and the idea of brand equity have taken the world by storm. Today, the balanced scorecard is widely used by companies for measuring their objects and value management. The idea of brand equity is another idea which becomes more and more important for company success within the last few years. Trusted brands seem to be one way to achieve high market success. A few companies like Apple, Audi and Puma could higher their brand equity and improve their financial results enormously. This perception allows a simple question: Why do not all enterprises try to higher their brand value to gain similar success like the above mentioned companies? This paper tries to approach these questions with an analysis of possible interdependencies which affect brand equity. The balanced scorecard is a proper way to approach this question, because it allows to measure qualitative and quantitative factors which influence brand equity. The analysis of interdependencies follows the four dimensions which Kaplan and Norten defined in 1996. However, the used goals are also influenced by other authors. First part of the analysis is a view on the interdependencies within the "innovation and learning perspective" and its influence on brand equity. Then the focus moves to the "customer perspective" and "internal business perspective" and their influence. Both dimensions built the core of each business. . The last step is a review of financial key data and its influence on brand equity.

Seminar paper from the year 2007 in the subject Business economics - Controlling, grade: 1,3, Zeppelin University Friedrichshafen, language: English, abstract: Since the 1990s the idea of a balanced score card approach and the idea of brand ...

Business Process Management and the Balanced Scorecard

Using Processes as Strategic Drivers

Business Process Management and the Balanced Scorecard shows managers how to optimally use the balanced scorecard to achieve and sustain strategic success even as the business environment changes. It exceptionally fills the gap between theory and application to facilitate the use of processes as a strategic weapon to deliver world-class performance.

The managing partnerwasresponsible for providing a “yes”or“no” for the
scorecard each reporting period, letting therest of theleadership team knowif
progressonthe database hadbeen satisfactory in the prior reporting period.
Whilethis was ...

The Complete Guide to International Financial Reporting Standards

Including IAS and Interpretation

Whether Finance Directors like it or not, IFRS and IAS are here and everybody involved in the financial running of a business – not just FDs and accounts executives, but other directors and professional advisors as well – have to be up to speed. This guide explains the principles of IAS and the accounting and disclosure agreements, and clarifies practical problems of compliance.

This guide explains the principles of IAS and the accounting and disclosure agreements, and clarifies practical problems of compliance.

The Sociolinguistics of Language

A companion to the author's Sociolinguistics of Society, this textbook examines the influence of social interaction in language use and discusses a variety of facts about language from the commonplace to the exotic.

The Sociolinguistics of Society

This is an introduction to those aspects of sociolinguistics broadly described as the sociology of language; the effect of language and dialect differences on society. Beginning with a general description of the social consequences of several languages being used in one society, Ralph Fasold moves on to discuss 'diglossia', the phenomena by which social functions are assigned to languages and dialects in a predictable manner. Other aspects of the subject covered here include social attitudes towards various languages and dialects, the social forces which influence multilingual people to use different language sin different situations, and wholesale shifts by social groups from one language to another (and the converse, retention of particular languages. The theory and practice of language planning, and the significance of language in education, are examined and explained. In addition, the book deals with qualitative and quantitative methods of analysing multilingualism and includes a helpful chapter on statistical techniques. Written by a leading sociolinguist and teacher, this textbook is a comprehensive and authoritative guide to the field. With the beginner in mind, the author writes in a clear, relaxed style, explaining current theories and giving many examples from all parts of the world. The second volume of this book, The Sociolinguistics of Language makes up the definitive introductory account of the subject for students throughout the world. This volume is the companion of The Sociolinguistics of Language. Together these books will make up a definitive introductory account of the subject for students throughout the world.

This volume is the companion of The Sociolinguistics of Language. Together these books will make up a definitive introductory account of the subject for students throughout the world.