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Emerging Trends, Threats and Opportunities in International Marketing

What Executives Need to Know

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

All nations have policies that affect international marketing. These policies may
be publicly pronounced or kept secret, they may be disjointed or coordinated,
influence international marketers directly or indirectly, and they may be applied ...

Management in Islamic Countries

Principles and Practice

The recent growth and interest in Islamic finance has left many business CEOs, students, and managers around the world without an inside view of Islamic management—until now. This book offers an Islamic perspective on business ethics, marketing, leadership, and human resource management, and the author explains it all with a true inside understanding. The author also includes insight into the Islamic religion and how that affects business and overall management. From a personal, firsthand experience and perspective, the author provides an authentic picture of Islamic management. This book includes models, exercises and examples, discussion questions, and study questions; and if you’re conducting research into this area, it includes references for additional readings.

This book includes models, exercises and examples, discussion questions, and study questions; and if you’re conducting research into this area, it includes references for additional readings.

Conducting Market Research for International Business

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

with obtaining primary data—original data that the researcher gathers via a
customized research effort, with the aim of addressing the specific problem at
hand. Both types of data serve the researcher well and typically provide
complementary insights. Initially, researchers collect secondary data because it
can be obtained cheaply and quickly. Sources for secondary data include
government agencies, industry trade associations, company-provided
information, annual reports, press ...

The Strategic Management of Higher Education Institutions

Serving Students as Customers for Institutional Growth

If you are a professional interested in reorganizing or restructuring your higher education or postsecondary institutions, youll need this book. Inside, the author smartly examines the needs of learners in the 21st century, the rise of for-profit highereducation institutions, and the technological innovations impacting postsecondary education. Kazeroony provides examples of administrative processes and how to satisfy regulatory agencies standards to take advantage of a particular marketing niche for attracting students. He addresses the changing environment of higher education, the administrative structure, challenges, and the requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provides a summary of findings and additional recommendations.

If you are a professional interested in reorganizing or restructuring your higher education or postsecondary institutions, youll need this book.