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Emerging Trends, Threats and Opportunities in International Marketing

What Executives Need to Know

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

All nations have policies that affect international marketing. These policies may
be publicly pronounced or kept secret, they may be disjointed or coordinated,
influence international marketers directly or indirectly, and they may be applied ...