Conducting Market Research for International Business

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

with obtaining primary data—original data that the researcher gathers via a
customized research effort, with the aim of addressing the specific problem at
hand. Both types of data serve the researcher well and typically provide
complementary insights. Initially, researchers collect secondary data because it
can be obtained cheaply and quickly. Sources for secondary data include
government agencies, industry trade associations, company-provided
information, annual reports, press ...