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Exam Prep for Marketing Research by Parasuraman, Grewal, Krishnan, 1st Ed.

The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.

The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material.

Delivering Quality Service

Balancing Customer Perceptions and Expectations

Describes the five attributes of quality service and explains how to identify customer expectations

Describes the five attributes of quality service and explains how to identify customer expectations

Marketing Research

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780618393022 9780618404322 .

Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780618393022 9780618404322 .

Marketing Research, 2009 Ed

Based on the authors collective teaching experience of over five decades, the book reinforces the importance and relevance of marketing research through continually reminding students of its applications in the real world. In the new edition of the book, the authors have further incorporated the impact of the Internet and the latest advances in information technology on doing and using marketing research. The coverage is aimed at benefiting both potential research users as well as those who wish to consider marketing research as a career. Part 1: Introduction to Marketing Research1. The Nature and Scope of Marketing Research2. The Marketing Research Process3. Types of Marketing ResearchPart 2: Data Collection: Types and Methods4. Secondary Data5. Using Geographic Information Systems for Marketing Research6. Primary Data Collection7. Qualitative Research8. Experimentation in Marketing ResearchPart 3: Data Collection: Measurement Instruments and Sampling9. Measurement and Scaling10. Questionnaire Design11. Sampling FoundationsPart 4: Data Analysis12. Quality Control and Initial Analysis of Data13. Hypothesis Training14. Examining Associations: Correlation and Regression15. Overview of Other Multivariate TechniquesPart 5: Communicating with Research Users16. Presenting Research Results

Based on the authors collective teaching experience of over five decades, the book reinforces the importance and relevance of marketing research through continually reminding students of its applications in the real world.

The Development Dilemma

Displacement in India

The social, economic and political contexts in which development projects in India are implemented, and consequences to people displaced by such projects, are analyzed in this book. Development, displacement, resettlement and rehabilitation processes related to three major reservoir bases' irrigation and power projects, and three major industrial projects are studied. The role of the State, international agencies and the private industrial sector in promoting development and managing rehabilitation of the displaced people is assessed, and the author proposes a framework for a comprehensive policy on development, displacement and rehabilitation.

The social, economic and political contexts in which development projects in India are implemented, and consequences to people displaced by such projects, are analyzed in this book.