Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company–and every marketer–who wants to develop better products and services, better marketing plans, and better customer ...
"This book serves as a vital resource for practitioners to learn about the latest research and methodology within the field of wireless technology, covering important aspects of emerging technologies in the heterogeneous next generation network environment with a focus on wireless communications and their quality"--Provided by publisher.
Intelligent. Fuzzy. QoS. Model. in. Wireless. Ad. Hoc. Networks. Lyes Khoukhi
University ofTechnology ofTroyes, France Ali El-Masri University ofTechnology
ofTroyes, France Dominique Gaiti University ofTechnology ofTroyes, France
ABSTRACT Wireless mobile ad hoc networks, also called MANETs, hold the key
to the future generation of wireless communication, promising adaptive
communication any time and anywhere. Ad hoc networks constitute a best
alternative for developing ...
Eight plays for children grades six through twelve offer role-playing opportunities dealing with such subjects as alcoholism in the family, teen suicide, and eating disorders
Eight plays for children grades six through twelve offer role-playing opportunities dealing with such subjects as alcoholism in the family, teen suicide, and eating disorders
p>With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism—that works for all.
Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism—that works for all.
In this clear and comprehensive guide, renowned marketing expert Kotler identifies the ten most common--and most damaging--mistakes marketers make, and how readers can dodge them.
With his usual savvy and straightforward style, Philip Kotler offers this book as insurance–a guide to what not to do." –Don Peppers and Martha Rogers, founders, Peppers and Rogers Group and coauthors of the One-to-One Relationship book ...
Excerpted from the third edition of the ASCD classic Discipline with Dignity, this e-book focuses on creative, unconventional, and effective interventions for students in grades K–12 who have not responded to more traditional means of discipline.
... that youdo not give power away to someone who wants to make you feel badly.
Teachers then need to model this approach when they are ina situation that
requires walking away. Here is a strategy to make walking away more palatable.
