Ten Deadly Marketing Sins

Signs and Solutions

In this clear and comprehensive guide, renowned marketing expert Kotler identifies the ten most common--and most damaging--mistakes marketers make, and how readers can dodge them.

With his usual savvy and straightforward style, Philip Kotler offers this book as insurance–a guide to what not to do." –Don Peppers and Martha Rogers, founders, Peppers and Rogers Group and coauthors of the One-to-One Relationship book ...