Sebanyak 23 item atau buku ditemukan

Online Public Relations

A Practical Guide to Developing an Online Strategy in the World of Social Media

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Teaching English as a Foreign Language (TEFL) in Indonesian Context

A Practical Guide

The book entitled Teaching English as A Foreign Language (TEFL) in Indonesian Context: A Practical Guide is a comprehensive book of TEFL which provides essential information for language educators and practitioners who want to be a competent EFL teachers. Here the authors highlight perspectives on the teaching of language skills and knowledge, syllabus development, material development,instructional media,evaluation and assessment, and teacher development. English teachers, students, or people in general who are interested in English language education will benefit from the book as it gives practical guidance, activities, sample of rubrics designed for teaching English in the Indonesian context.

The book entitled Teaching English as A Foreign Language (TEFL) in Indonesian Context: A Practical Guide is a comprehensive book of TEFL which provides essential information for language educators and practitioners who want to be a ...

Genre-Based Writing

A Practical Guide to Writing Exercises for High School Students

This genre-based writing book has been designed as a practical writing guide to help students easily write different types of texts. This book is organized in such a way that makes it easy to use. Each chapter contains the discussion of several important points related to a certain type of text.After identifying, exploring and discussing all the texts included in this book, and all the writing exercises are completed, it is expected that students have the ability to write different types of texts better. They know what to write and why. They know how to write them effectively.

This genre-based writing book has been designed as a practical writing guide to help students easily write different types of texts. This book is organized in such a way that makes it easy to use.

Saihgal's modern Hindi grammar : (with exercises & full vocabulary)

"a practical guide" to the Indian national language for the use of foreign diplomats, technicians, executives and students in training schools, colleges and foreign universities ; text book for the lower, higher and interpretorship examinations in Hindi

SPSS STATISTICS VERSION 22

A Practical Guide

SPSS is enormously powerful - and challenging to learn. This popular handbook lets students get hands on with the statistical procedures they need. Screen shots, step-by-step guidance and examples with annotated outputs help students learn. For students of psychology, marketing and research in any discipline. An essential practical guide to using SPSS.

SPSS is enormously powerful - and challenging to learn. This popular handbook lets students get hands on with the statistical procedures they need. Screen shots, step-by-step guidance and examples with annotated outputs help students learn.

PASW Statistics by SPSS

A Practical Guide : Version 18.0

A text that helps you conduct statistical analyses using PASW Statistics by SPSS (version 18.0). Drawing on relevant examples from a range of disciplines, it introduces and then visually guides you through a range of common SPSS/PASW Statistics procedures.

A text that helps you conduct statistical analyses using PASW Statistics by SPSS (version 18.0).

Marketing Research with IBM® SPSS Statistics

A Practical Guide

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are ...

IBM SPSS by Example

A Practical Guide to Statistical Data Analysis

The updated Second Edition of Alan C. Elliott and Wayne A. Woodward’s “cut to the chase” IBM SPSS guide quickly explains the when, where, and how of statistical data analysis as it is used for real-world decision making in a wide variety of disciplines. This one-stop reference provides succinct guidelines for performing an analysis using SPSS software, avoiding pitfalls, interpreting results, and reporting outcomes. Written from a practical perspective, IBM SPSS by Example, Second Edition provides a wealth of information—from assumptions and design to computation, interpretation, and presentation of results—to help users save time, money, and frustration.

The U.S. Bureau of Labor Statistics provides the percentages of U.S. fulltime
workers in 1996 who fell into the following five categories: less than high school,
high school degree—no college, some college, bachelor's degree, and
advanced ...

International Financial Reporting

A Practical Guide

International Financial Reporting 3eprovides a unique practical introduction to the international standards, outlining how these standards are used on a daily basis by companies in the preparation of their financial statements. The author examines the recognition, measurement, presentation and disclosure requirements of each IFRS and IAS in a clear and concise way which makes a difficult set of standards comprehensible to even a novice student. Features of the book include interpretive guidance, coverage of every key International Financial Reporting Standard (IFRS) and International Accounting Standard (IAS), together with an unparalleled level of student interactivity and assessment. Examples and practice questions are provided throughout the book and in a new Companion Website developed for this 3rd edition to aid student understanding and to provide a framework for grasping the key aspects of this complex and fast-moving subject.

With a focus on how to implement the standards, this text delivers a focused, user-friendly introduction to international financial reporting.

International Financial Reporting Standards

A Practical Guide

This title gives private or public sector executives, managers, and financial analysts without a strong background in accounting the tools they need to participate in discussions and decisions on the appropriateness or application of International Financial Reporting Standards.

This title gives private or public sector executives, managers, and financial analysts without a strong background in accounting the tools they need to participate in discussions and decisions on the appropriateness or application of ...