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Online Public Relations

A Practical Guide to Developing an Online Strategy in the World of Social Media

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Effective Media Relations

How to Get Results

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

Malcolm McDonald on Marketing Planning

Understanding Marketing Plans and Strategy

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning.

Training and Development Competence

A Practical Guide

This text provides practical guidelines on all aspects of training related to NVQs. Making full use of checklists, and with each chapter covering one aspect of the training cycle, the handbook describes all aspects of the trainer's role.

This text provides practical guidelines on all aspects of training related to NVQs. Making full use of checklists, and with each chapter covering one aspect of the training cycle, the handbook describes all aspects of the trainer's role.

Essential Management Accounting

How to Maximise Profit and Boost Financial Performance

Essential Management Accounting demystifies management accounting techniques and helps you to apply these techniques across all areas of your business. Unlike other books in this area, Essential Management Accounting is not only a crucial primer on basic accountancy but also an important exploration of how management accounting techniques can be built into other management areas to maximize business performance. Backed up with empirical data and real-world case studies drawn from the author's twelve years of experience in the field, Essential Management Accounting will enable you to use these techniques to increase the efficiency and profitability of your company and make crucial decisions about its future performance. With an authoritative section on business planning and useful key point summaries at the end of each chapter, Essential Management Accounting will help you run your business as professionally and competitively as possible.

It will also demonstrate how management accounting and marketing go hand in
hand. The aim of marketing is to achieve the right balance to deliver efficiently
and profitably a product wanted by the customer. You don't need to be a
seasoned ...

Intercultural Management

Intercultural management is an emerging but increasingly crucial area of study. Essentially, intercultural management concerns itself with work forces that function in different cultural contexts. These differences can be either "external", where an organization operates across national and ethnic cultures, or "internal", where an organization operates across company differences, branches or regions. Intercultural Management MBA Masterclass is a thorough and accessible guide to the most important concepts and ideas required to formulate and understand intercultural management strategies. Nina Jacob details the fundamental concepts and ideas using the latest research and international case studies. Designed to meet the needs of busy MBA students and practising managers, the book is both academically rigorous and firmly grounded in management practice. Intercultural Management MBA Masterclass covers all the need-to-know topics, including: organizational structure; communications; core values; strategy; knowledge management; conflict resolution; expatriate management. Full of questions and discussion topics and the most up-to-date case studies, Intercultural Management MBA Masterclass is a practical and authoritative guide for students and practising managers. The book includes international case studies of: Credit Suisse, Nestlé, BMW, IBM, and the International Red Cross. Authoritative and academic, yet practical, the MBA Masterclass series is designed to cover the latest developments in management thinking and practice. Covering the core subjects on current MBA programmes and business courses, the series will: accelerate your MBA; develop your knowledge; improve your skills.

Suzanne Boethius, Clinical Services Director of ICAS Switzerland, comments, '
We want expatriates to feel that they have somebody reliable to turn to, who will
attend to them at any time, and help them to find solutions to their problems. We
do ...

How the Global Financial Markets Really Work

The Definitive Guide to Understanding International Investment and Money Flows

With EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. Overshadowing them all is the spectre of the credit crunch - a global tsunami that stemmed originally from the subprime mortgage crisis in the US but quickly became a global issue, hitting both international money markets and high street lending. How the Global Financial Markets Really Work brings clarity and sense to an often complex international environment, showing how circumstances in one country can have a dramatic effect on the financial environment in many others. The book examines financial markets as they are today - global and, for better or worse, interlinked and inter-dependent. It covers the markets of the US and Europe, as well as other key financial centres around the world, such as Hong Kong and Sydney, but will also offer insight to the unique issues facing emerging markets, including Eastern Europe, China, India and the United Arab Emirates.

The book examines financial markets as they are today - global and, for better or worse, interlinked and inter-dependent.

How to Understand the Financial Pages

A Guide to Money and the Jargon

The only basic guide to the financial media that anyone will ever need. This new edition of How to Understand the Financial Pages provides comprehensive coverage of newspapers and magazines, and also financial websites, stockbrokers' research and company reports. The handy A-Z format enables the reader to look up entries quickly and easily. Essential terms and concepts are explained in non-technical English, and it is extensively cross-referenced. A valuable reference tool for any private investor, it is international in scope and includes references to the use of technical analysis in internet trading, the development of hedge funds and other alternative investments, and the growth of financial services regulation and compliance - something other guides often omit. Journalistic, snappy and stylish, it will help anyone to read the financial pages and gain a full understanding of the concepts involved.

This new edition of How to Understand the Financial Pages provides comprehensive coverage of newspapers and magazines, and also financial websites, stockbrokers' research and company reports.

Thirty Minutes Before Your Driving Test

Part of a series of pocket guides that aim to enable the reader to master a new skill in just 30 minutes, this text contains last-minute hints and tips on how to prepare and calm your nerves before a driving test.

Part of a series of pocket guides that aim to enable the reader to master a new skill in just 30 minutes, this text contains last-minute hints and tips on how to prepare and calm your nerves before a driving test.

Creativity in Public Relations

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

An activity described as 'a public relations exercise' - to cover a situation of
communication with no substance within it - can more accurately be described as
a 'pseudo-relations' exercise. A more contemporary definition of 'impropaganda' ...