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Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. With Good Works!, you'll find that you can simultaneously elevate your cause and your profits—the ultimate win-win.

Social Marketing to Protect the Environment

What Works

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies.

IBM SPSS for Intermediate Statistics

Use and Interpretation, Fifth Edition

Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics; interpret output; and write about the results. The book reviews research designs and how to assess the accuracy and reliability of data; how to determine whether data meet the assumptions of statistical tests; how to calculate and interpret effect sizes for intermediate statistics, including odds ratios for logistic analysis; how to compute and interpret post-hoc power; and an overview of basic statistics for those who need a review. Unique chapters on multilevel linear modeling; multivariate analysis of variance (MANOVA); assessing reliability of data; multiple imputation; mediation, moderation, and canonical correlation; and factor analysis are provided. SPSS syntax with output is included for those who prefer this format. The new edition features: • IBM SPSS version 22; although the book can be used with most older and newer versions • New discusiion of intraclass correlations (Ch. 3) • Expanded discussion of effect sizes that includes confidence intervals of effect sizes (ch.5) • New information on part and partial correlations and how they are interpreted and a new discussion on backward elimination, another useful multiple regression method (Ch. 6) • New chapter on how to use a variable as a mediator or a moderator (ch. 7) • Revised chapter on multilevel and hierarchical linear modeling (ch. 12) • A new chapter (ch. 13) on multiple imputation that demonstrates how to deal with missing data • Updated web resources for instructors including PowerPoint slides and answers to interpretation questions and extra problems and for students, data sets, chapter outlines, and study guides. IBM SPSS for Intermediate Statistics, Fifth Edition provides helpful teaching tools: • all of the key SPSS windows needed to perform the analyses • outputs with call-out boxes to highlight key points • interpretation sections and questions to help students better understand and interpret the output • extra problems with realistic data sets for practice using intermediate statistics • Appendices on how to get started with SPSS, write research questions, and basic statistics. An ideal supplement for courses in either intermediate/advanced statistics or research methods taught in departments of psychology, education, and other social, behavioral, and health sciences. This book is also appreciated by researchers in these areas looking for a handy reference for SPSS

This book is also appreciated by researchers in these areas looking for a handy reference for SPSS

IBM SPSS for Introductory Statistics

Use and Interpretation, Fifth Edition

Designed to help students analyze and interpret research data using IBM SPSS, this user-friendly book, written in easy-to-understand language, shows readers how to choose the appropriate statistic based on the design, and to interpret outputs appropriately. The authors prepare readers for all of the steps in the research process: design, entering and checking data, testing assumptions, assessing reliability and validity, computing descriptive and inferential parametric and nonparametric statistics, and writing about outputs. Dialog windows and SPSS syntax, along with the output, are provided. Three realistic data sets, available on the Internet, are used to solve the chapter problems. The new edition features: Updated to IBM SPSS version 20 but the book can also be used with older and newer versions of SPSS. A new chapter (7) including an introduction to Cronbach’s alpha and factor analysis. Updated Web Resources with PowerPoint slides, additional activities/suggestions, and the answers to even-numbered interpretation questions for the instructors, and chapter study guides and outlines and extra SPSS problems for the students. The web resource is located www.routledge.com/9781848729827 . Students, instructors, and individual purchasers can access the data files to accompany the book at www.routledge.com/9781848729827 . IBM SPSS for Introductory Statistics, Fifth Edition provides helpful teaching tools: All of the key IBM SPSS windows needed to perform the analyses. Complete outputs with call-out boxes to highlight key points. Flowcharts and tables to help select appropriate statistics and interpret effect sizes. Interpretation sections and questions help students better understand and interpret the output. Assignments organized the way students proceed when they conduct a research project. Examples of how to write about outputs and make tables in APA format. Helpful appendices on how to get started with SPSS and write research questions. An ideal supplement for courses in either statistics, research methods, or any course in which SPSS is used, such as in departments of psychology, education, and other social and health sciences. This book is also appreciated by researchers interested in using SPSS for their data analysis.

Designed to help students analyze and interpret research data using IBM SPSS, this book describes the use of statistics in user-friendly, non-technical language to show readers how to choose the appropriate statistic based on the design, ...

Sociolinguistics and Language Teaching

This text provides an introduction to the field of sociolinguistics for second and foreign language teachers. This book provides an introduction to the field of sociolinguistics for second and foreign language teachers. Chapters cover the basic areas of sociolinguistics, including regional and social variations in dialects, language and gender, World English, and intercultural communication. Each chapter has been specially written for this collection by an individual who has done extensive research on the topic explored. This is the first introductory text to address explicitly the pedagogical implications of current theory and research in sociolinguistics. The book will also be of interest to any teachers with students from linguistically diverse backgrounds.

This text provides an introduction to the field of sociolinguistics for second and foreign language teachers. This book provides an introduction to the field of sociolinguistics for second and foreign language teachers.

Evaluating the Cost-effectiveness of Counselling in Health Care

Written jointly by a counsellor and an economist, the book is intended to help counsellors and service providers carry out simple cost-effectiveness analysis in their own setting, with a good understanding of the purposes, methods and limitations of the tools they are using. Practical and informative, Evaluating the Cost-Effectiveness of Counselling in Health Care will be useful to all those who currently provide or are considering the development of a counselling service.

Fundamentals of Body CT E-Book

Perfect for radiology residents and practitioners, Fundamentals of Body CT offers an easily accessible introduction to body CT! Completely revised and meticulously updated, this latest edition covers today's most essential CT know-how, including the use of multislice CT to diagnose chest, abdominal, and musculoskeletal abnormalities, as well as the expanded role of 3D CT and CT angiography in clinical practice. It’s everything you need to effectively perform and interpret CT scans. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Glean all essential, up-to-date, need-to-know information to effectively interpret CTs and the salient points needed to make accurate diagnoses. Review how the anatomy of each body area appears on a CT scan. Grasp each procedure and review key steps quickly with a comprehensive yet concise format. Achieve optimal results with step-by-step instructions on how to perform all current CT techniques. Compare diagnoses with a survey of major CT findings for a variety of common diseases—with an emphasis on those findings that help to differentiate one condition from another. Make effective use of 64-slice MDCT and dual source CT scanners with coverage of the most current indications. Stay current extensive updates of clinical guidelines that reflect recent changes in the practice of CT imaging, including (ACCP) Diagnosis and Management of Lung Cancer guidelines, paraneoplastic and superior vena cava syndrome, reactions to contrast solution and CT-guided needle biopsy. Get a clear view of the current state of imaging from extensively updated, high-quality images throughout. Access the complete contents online at ExpertConsult.

Perfect for radiology residents and practitioners, Fundamentals of Body CT offers an easily accessible introduction to body CT! Completely revised and meticulously updated, this latest edition covers today's most essential CT know-how, ...

Logical and Computational Aspects of Model-Based Reasoning

Information technology has been, in recent years, under increasing commercial pressure to provide devices and systems which help/ replace the human in his daily activity. This pressure requires the use of logic as the underlying foundational workhorse of the area. New logics were developed as the need arose and new foci and balance has evolved within logic itself. One aspect of these new trends in logic is the rising impor tance of model based reasoning. Logics have become more and more tailored to applications and their reasoning has become more and more application dependent. In fact, some years ago, I myself coined the phrase "direct deductive reasoning in application areas", advocating the methodology of model-based reasoning in the strongest possible terms. Certainly my discipline of Labelled Deductive Systems allows to bring "pieces" of the application areas as "labels" into the logic. I therefore heartily welcome this important book to Volume 25 of the Applied Logic Series and see it as an important contribution in our overall coverage of applied logic.

I therefore heartily welcome this important book to Volume 25 of the Applied Logic Series and see it as an important contribution in our overall coverage of applied logic.