Sebanyak 149 item atau buku ditemukan

Neighborhood Government

The Local Foundations of Political Life

At a time of intense urban civil unrest in the United States, this classic text by Milton Kotler was the first to forcefully demonstrate how governance on the neighborhood level could allow Americans to regain liberty and the right to govern their own lives. Kotler's original project showed how towns once independent but then later annexed by adjacent cities became exploited by centralized downtown power. As relevant today as it was when originally published in 1969, Neighborhood Government continues to speak to American cities whose faces have been radically changed by immigration, urban sprawl, and communities fractured by pervasive economic and racial inequality. With a new critical foreword by Terry L. Cooper that places the text within contemporary debates and a new foreword and afterword from the author, Neighborhood Government continues to be a vital work for anyone interested in the economic, social, and political health of American cities and the continuing struggle to increase community investment and control."

At a time of intense urban civil unrest in the United States, this classic text by Milton Kotler was the first to forcefully demonstrate how governance on the neighborhood level could allow Americans to regain liberty and the right to ...

Marketing 4.0

Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming ...

365 Ways to Get a Good Night's Sleep

We spend about one third of our lives asleep—but we still feel tired. Without a good eight hours, we end up head-bobbing at work and drinking enough coffee to fuel a jet!This book addresses the surprisingly complex issue of sleep in easy-to-tackle steps. This exhaustive guide brings shuteye within reach as it explains how to: Pay back a sleep debt Nap without throwing off nighttime rest Deter disturbing dreams Handle a sleepwalker (or night-eater!) Take a bite out of teeth grinding, and more! It’s usually not a good thing for a book to put you to sleep. But this one-way ticket to dreamland will help you go from counting sheep to fast asleep!

Without a good eight hours, we end up head-bobbing at work and drinking enough coffee to fuel a jet!This book addresses the surprisingly complex issue of sleep in easy-to-tackle steps.

A Small Furry Hope

Dog Rescue and the Meaning of Life

An extraordinary look at the world of dog rescue, and what dogs can teach us about how to live and love

An extraordinary look at the world of dog rescue, and what dogs can teach us about how to live and love

Ten Deadly Marketing Sins

Signs and Solutions

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company–and every marketer–who wants to develop better products and services, better marketing plans, and better customer ...

Creativity and Interactivity

New Ways to Experience, Market and Manage Museums : the 2003 Kenneth Myer Lecture for the George Fairfax Fellowship

A Small Furry Prayer

Dog Rescue and the Meaning of Life

Steven Kotler was forty years old, single, and facing an existential crisis when he met Lila, a woman devoted to animal rescue. "Love me, love my dogs" was her rule, and Steven took it to heart. Spurred to move by a housing crisis in Los Angeles, Steven, Lila, and their eight dogs-then ten, then twenty, and then they lost count-bought a postage-stamp-size farm in Chimayo, New Mexico. A Small Furry Prayer chronicles their adventures at Rancho de Chihuahua, the sanctuary they created for their special needs pack. While dog rescue is one of the largest underground movements in America, it is also one of the least understood. An insider look at the "cult and culture" of dog rescue, A Small Furry Prayer weaves personal experience, cultural investigation, and scientific inquiry into a fast-paced, fun-filled narrative that explores what it means to devote one's life to the furry and the four-legged. Along the way, Kotler combs through every aspect of canine-human relations, from humans' long history with dogs through brand-new research into the neuroscience of canine companionship, in the end discovering why living in a world made of dog may be the best way to uncover the truth about what it really means to be human.

Steven Kotler was forty years old, single, and facing an existential crisis when he met Lila, a woman devoted to animal rescue. "Love me, love my dogs" was her rule, and Steven took it to heart.

Marketing Asian places

attracting investment, industry, and tourism to cities, states, and nations

Marketing Asian Places Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider

As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater. Fortunately, successful examples are everywhere. Beijing picked up the pieces from its failed bid for the 2000 Olympic Games, worked to figure out what went wrong, and overhauled its communication and marketing program to bid for the 2008 Games - successfully. Three things accounted for its success: massive efforts to match IOC criteria, an effective government and corporate partnership, including foreign investors, and pushing the idea of a completely new venue for the Games. Small success stories are important, too. School children in Cambodia's tiny village of Robib connect to the outside world using e-mail and the web, and villagers participate in e-commerce through their own website, www.villageleap.com. The first US$6,000 raised selling handcrafted silk products to overseas buyers was used to set up a pig farm. Places like Robib are showing that technology has a profound impact in the development of previously isolated places in Asia. In this changing and challenging environment, places need to adopt a strategic marketing plan to maintain and develop the advances they have achieved. Marketing Asian Places shows how to attract initial investment, maintain the development through targeted policies, and establish a high-profile investment environment for long-term growth.

Marketing Asian Places Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider <p> As Asia enters a new era of fierce global competition for investment, ...

Marketing

An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.