Marketing

An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

• ISBN 13 : 9780136102434
• ISBN 10 : 0136102433
• Judul : Marketing
• Sub Judul : An Introduction
• Pengarang : Gary M. Armstrong,   Philip Kotler,   Philip Kotler,   Philip Kotler,  
• Kategori : Business & Economics
• Penerbit : Pearson College Division
• Bahasa : en
• Tahun : 2011
• Halaman : 541
• Halaman : 541
• Google Book : http://books.google.co.id/books?id=QOGQuQAACAAJ&dq=inauthor:kotler&hl=&source=gbs_api
• Ketersediaan :

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.