FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today? • What skills do marketing managers need to be successful? • What metrics can companies use to judge marketing performance? • How are globalization and new technology affecting the role of marketing? • What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
Step-by-Step Cooking: Chinese will guide novice cooks through the necessary techniques for preparing Chinese dishes and provide more experienced cooks with fresh ideas for Chinese cooking. This collection of recipes features a wide range of Chinese dishes that are easy to prepare with readily available ingredients. For all those who love Chinese cuisine, this is the book that demystifies Chinese cooking and makes it both simple and enjoyable. The book showcases recipes ranging from soups, seafood, meat & poultry, vegetables, rice & noodles to sweets.
An eleven-volume set that offers an introduction to the history, geography, climate, landmarks, people, culture, religion, government, economy, and development of various countries in the Sub-Saharan Africa, Australasia, and the Pacific, ...
CultureShock! Saudi Arabia provides an insight into living and working in a kingdom where Islam governs almost every aspect of life. Uncover the true psyche of the Saudi people—the men clad in their thobes and gutra and women in their abayas—and their unique way of life, a lifestyle which foreigners may find alien and a challenge to cope with. Containing valuable information not only on the practical aspects of settling in, this book will give tips on how best to integrate into Saudi society. Learn about Saudi laws and be aware of what might get you thrown in jail or under the executioner’s axe. CultureShock! Saudi Arabia is essential for anyone who wants to fully understand this Islamic country and get the most out of his or her stay in the kingdom.
Nevertheless, Muhammad's religious revival started unpromisingly. Like Christ
before him, Muhammad found his life threatened by the establishment. The
merchants of Mecca regarded Muhammad as a dangerous radical. But unlike
Christ who paid for religious dissidence with his life, Muhammad retreated about
400 km (250 miles) north of Mecca to the city of Medina, where religious ideas
were more fluid and the establishment less entrenched. Muhammad arrived in
Medina on 24 ...
'Achieve IELTS' prepares students for the International English Language Testing System, providing candidates with a strong grasp of key topics in language and communication.
Achieve IELTS Teacher's Book includes an overview of Ielts with advice on how to use the Student's Book activities and suggestions for additional activities.
paradigm of the presentation Whole-Class form of teaching, and to translate into
practice the theory of learning that is more self-motivated and constructivistic.
Students reach out into the world and into their experiences to take hold of and
mold ...
Islamic finance has been growing faster than conventional finance for most of the past decade. It has done this on a model of finance that rejects interest and promotes profit sharing. How is this possible? Yet the wealth potential of Islamic finance is far from being its most attractive feature. What is most compelling about Islamic finance are its ethical principles and strong corporate governance based on Shariah law. This SECOND EDITION explains and updates how conventional financial products work — from mortgages and leases to trade finance and insurance — before delving into their Islamic versions and contains three new topics on microfinance, the ethical company and wealth successionAbout the Authors Daud Vicary Abdullah has been in the finance and consulting industry for more than 40 years, and has focused solely on Islamic finance since 2002. At Hong Leong Islamic Bank, he was instrumental in transforming an Islamic banking window into a full-fledged Islamic banking subsidiary. Today, he helms INCEIF (International Centre for Education in Islamic Finance), the global university for Islamic finance set up by Bank Negara (Central Bank of Malaysia) in December 2005. He is also a frequent speaker and commentator on matters relating to Islamic finance. Keon Chee is a senior executive in Singapore where he oversees the wills, trusts and corporate services businesses in his firm. He has many years' experience in investment research, derivatives, financial training and insurance. He obtained an MBA from Columbia University and an LL.B (Hons) from the University of London, and enjoys using his broad background in helping clients with their estate planning needs. He is also co-author of the best-selling Make Your Money Work For You.
This SECOND EDITION explains and updates how conventional financial products work — from mortgages and leases to trade finance and insurance — before delving into their Islamic versions and contains three new topics on microfinance, the ...
Herbs and spices were used in ancient Indian civilizations as health remedies and beauty aids. Today, these age-old methods continue to be passed on and practiced. Naturally Speaking: A Guide to Indian Home Remedies introduces these herbs and spices, and unravels the benefits of using them for healing, for the general maintenance of good health, for beauty, as well as for homecare.
Naturally Speaking: A Guide to Indian Home Remedies introduces these herbs and spices, and unravels the benefits of using them for healing, for the general maintenance of good health, for beauty, as well as for homecare.
Chinese medicinal herbs have been used for centuries to increase vitality and strengthen the body's natural functions, to cure disease, and to alleviate the discomfort caused by illness. Every herb has its own properties, functions, and benefits. Naturally Speaking: A Guide to Chinese Home Remedies shows you how to use these herbs to your benefit.
National Library Board Singapore Cataloguing in Publication Data Tan, Terry.
Chinese recipes and home remedies / Terry Tan. - Singapore : Marshall
Cavendish Editions, c2007. p. cm. - (Naturally speaking) 1SBN-13 : 978-981-232
-717-8 ...
