Sebanyak 12 item atau buku ditemukan

An Introduction to English Morphology. A Textbook for Advanced University Students of Linguistics

The experience of having taught English language and morphology – syntax in particular – for more than seven years convinced the author that students of linguistics and translation mostly need a solid grounding in the course of morphology and syntax. Once they have a basic understanding of these two important areas, they have little trouble mastering English language as a whole. Hence, both morphology and syntax are important parts of linguistic knowledge and constitute a component of student's mental grammar. Of Course, the more courses are required of students within their discipline, the more they can benefit from the fields inside their major. Such factors often help students develop a positive attitude towards linguistics to be sensitized to the morphological and syntactic system of the language while being exposed to both morphology and syntax, and especially in an unfamiliar area. Obviously, an introductory book such as this has several limitations. First, there are entire subbranches of morphology and syntax that are not included. In terms of content, this book delimits both its scope and audience by shedding new light on a subject the problems and obscurities of which look inexhaustible. Therefore, a book of this kind is an attempt to, on the one hand, to make morphology and syntax – which usually appear to be incredible complicated at first glance – easier and, on the other hand, keep the standard high so that even postgraduate students can benefit from it; because the author strongly believes that students learn best by “doing” exercises, and, to this end,he has added dozens of practice exercises. In general, these require more research or analysis beyond what can be accomplished within a single classroom period. These exploratory exercises can also form the basis for short papers. Therefore, the book can be of immense help not only to students of linguistics and translation, but also to professors of linguistics and translation and research supervisors as well as advisors around the globe and in the Arab world in particular.

In terms of content, this book delimits both its scope and audience by shedding new light on a subject the problems and obscurities of which look inexhaustible.

Brand Identity Factors: Developing a Successful Islamic Brand

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.

According to Liamputtong and Ezzy (2005), non-probability sampling such as
snowball sampling is widely applied in marketing research and within student
papers. This is supported by Denscombe (2007), who argues that, in the end, ...

Brand Identity Factors: Developing a Successful Islamic Brand

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour.

The Balanced Scorecard as Strategic Controlling Instrument. Introducing the Indicators-based BSC for Implementation of a Corporate Strategy from Four Different Perspectives

Nowadays, many companies should not only discuss about how to obtain profits from their products. They should also be forced to use any other aspect that has the ability to increase the impact for their long-term success. Examples are: discussing about the quality of their products, the relationship between them and their customers and employees, the production process as well as marketing. Those are the challenges for all managers who are not only struggling to achieve their company’s targets - high profits - but also to achieve customers', employees' and stakeholders' satisfaction. Therefore, managers need to seek out an approach which is able to help them finishing their tasks and involves all the aspects mentioned. Nevertheless, it is not easy to reconcile conflicting demands of individual interest groups. The concept of the balanced scorecard (BSC) is one of the modern approaches to handle these challenges. The balanced scorecard is the main topic of this book. More precisely, it explains the benefits of introducing the indicators-based balanced scorecard as a strategic controlling instrument for implementation of a corporate strategy from four different perspectives: financial, customer, internal business process as well as learning and growth perspective.

The concept of the balanced scorecard (BSC) is one of the modern approaches to handle these challenges. The balanced scorecard is the main topic of this book.

Active Learning and Active Citizenship

Theoretical Contexts

The Effectiveness of Performance Appraisal Systems: Employee Relations and Human Resource Management

Performance Appraisals (PA) is a tool which is associated with employee performance evaluation. Researchers tend to disagree on the effectiveness of these systems. Academics claim that PAs improve employees’ performance through commitment, motivation and output increases, whilst providing an optimal basis for a reward system and training needs. Conversely, it is argued that PAs are flawed from inception since they are subjective, biased and unfair. The study critically assesses research on PAs and their effectiveness towards company goals, whilst identifying a set of criteria to test the extent of their effectiveness. The findings reject the notion that PAs are totally flawed and ineffective. The investigation discloses that HR Practitioners experience difficulties in assessing PAs fairness. The author recommends a number of initiatives to improve appraisees’ productivity as a direct result of PAs outcome, thus ensuring their effectiveness. Although the study reaffirms the scholars’ claim that PAs effectiveness is a very debatable subject, HR Practitioners still consider PAs as vital to manage employee performance throughout the foreseeable future.

Performance Appraisals (PA) is a tool which is associated with employee performance evaluation.

Lies, Incorporated

The World of Post-Truth Politics

A stunning investigation of the history of organized misinformation in politics. In today’s post-truth political landscape, there is a carefully concealed but ever-growing industry of organized misinformation that exists to create and disseminate lies in the service of political agendas. Ari Rabin-Havt and Media Matters for America present a revelatory history of this industry—which they've dubbed Lies, Incorporated—and show how it has crippled legislative progress on issues including tobacco regulation, public health care, climate change, gun control, immigration, abortion, and same-sex marriage. Eye-opening and indispensable, Lies, Incorporated takes an unflinching look at the powerful network of politicians and special interest groups that have launched coordinated assaults on the truth to shape American politics. From the Trade Paperback edition.

... Legal Team Cites Parenting Study,¢ American Independent; Advocate, July 20,
2012, www.advocate.com/politics/marriage-equality/2012/07/20/house-legal-
team-cites-misleading-parenting-study. ¡Brief of Amicus Curiae American
Sociological Association in Support of Respondent Kristin M. Pery and
Respondent Edith Schlain Windsor,¢ United States Supreme Court, www.asanet.
org/documents/ASA/pdfs/12144_307_Amicus_%20(C_%20Gottlieb)_ASA_Same
-Sex_Marriage.pdf.

Attitudes and Perceptions toward Physical Education: A Study in Secondary School Students

Physical education teaching and learning efforts obviously target the student. Like parents, teachers, administrators and any other directly or indirectly involved parties, students do have opinions based on their experience on their respective physical education classes and physical education in general. These opinions, or so-called attitudes, are important to research due to their potential of giving insight to the learner’s perspective, which may also serve as an authentic feedback from the student. This study investigated German secondary school students’ attitudes toward physical education. Results have the intention to reveal what attitudes towards physical education German students have and which factors influence these attitudes. The study sample contained students from the different school types Gymnasium, Realschule, and Haupt-/Werkrealschule. The students were surveyed via questionnaire that was developed based on validated research instruments from prior studies in the field. Data was analyzed integrating independent variables such as students' gender, physical education grade, grade point average, body mass index, socioeconomic status, type of school, citizenship, and the exercise and physical activity behavior of students, their parents and their peers.

Those studies, which are concerned with the perceptions and attitudes of
students towards physical education classes basically solely focus on the
methods to examine perceptions and attitudes and the general shape of
perceptions and ...

Small, Multigrade Schools and Increasing Access to Primary Education in India

National Context and NGO Initiatives

How to Teach Reading to the Net Generation Children: How to Teach Reading for Those who Do Not Want to Read

The present research consists of 45 pages, 4 chapters, 5 subchapters, 6 tables, 6 figures and 6 appendices. The author of the paper has analysed different kinds of literature, such as scientific research and publications, scientific and course books referred to the teaching reading methods and the best approaches. In his practical part of this research the author has tried to implement the most effective methods and approaches into practise. All the author’s successes and failures are described, analysed and taken into consideration in this research. The author of the paper has chosen teaching reading topic because he discovered evident contradiction between a comparatively great number of English lessons: qualitative course books on one hand, and apparently poor reading skills on the other hand in elementary school. The main, positive conclusion of the research is that variations of teaching methods considerably improve reading skills, but this regularity does not always apply to the children that are having different psychological problems like shyness, diffidence, fear. At the same time a poor ability to make conclusion and poor vocabulary is the main cause of weak language comprehension and lacking reading skills.

... Dr. David Sousa (3; 60) mentions that reading practice increases familiarity
with the patterns of letters that form printed word, thereby improving spelling,
improves comprehension, grammatical functions and pronunciation. As far as
possible, ...