Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
An ex— amination of how this change was accomplished suggests three
strategies that may be utilized. Opportunities still exist for concerns to pioneer
with these techniques, especially in foreign markets. Moreover, certain
characteristics of foreign markets actually may facilitate such application. A
specific situation is presented to demonstrate this possibility. Introducing
Comparison Advertising Despite controversy about its desirability, comparison
advertising has become established ...
The motion picture audience" of the " Sometimes only particular story situations
or ideas are tested or perhaps the use ofa particular star in some well-known
story. “ Most of the accompanying technical information is based on a small
amount of data reluctantly given by one of the executives of the organization plus
some rather general statements appearing in an article found in Sale:
Management, Volume 53, No. 6, March 15, 1944, p. 90. “ There is some question
as to whether the ...
A New Methodology For Identifying Consumer Evaluation Stra tegies Fredric
Leaworth Barbour, II, Ph.D., 1978 University of Illinois, Urbana, Illinois
Dissertation Advisor: Professor David Gardner A NEW METHODOLOGY FOR
IDENTIFYING CONSUMER EVALUATION STRATEGIES This study investigates
the usage of various product evaluation strategies under different information
load conditions. A new methodology for categorizing the underlying evaluation
strategies is introduced.
Keduanya, sistem-sistem dan prosidur-prosidur, yang menentukan kecepatan
proses-proses membuat keputusan, akan berkemungkinan menjadi lebih rumit
apabila proses-proses pertumbuhan bertambah dewasa. Ini adalah langsung
dari perubahan-perubahan dalam teknologi organisasi dan tanggungjawab-
tanggungjawab sistem-sistem, cara-cara dan prosidur-prosidur yang tidak
sepadan akan menghadkan pelaksanaan pembangunan serta juga
menghasilkan penggunaan ...
