The Roots of Marketing Strategy

An Original Anthology

The motion picture audience" of the " Sometimes only particular story situations
or ideas are tested or perhaps the use ofa particular star in some well-known
story. “ Most of the accompanying technical information is based on a small
amount of data reluctantly given by one of the executives of the organization plus
some rather general statements appearing in an article found in Sale:
Management, Volume 53, No. 6, March 15, 1944, p. 90. “ There is some question
as to whether the ...