Marketing Doctoral Dissertation Abstracts

• ISBN 10 : UOM:35128000093300
• Judul : Marketing Doctoral Dissertation Abstracts
• Pengarang : ,  
• Kategori : Marketing
• Bahasa : en
• Tahun : 1978
• Halaman : 0
• Google Book : http://books.google.co.id/books?id=stQUAQAAMAAJ&dq=intitle:marketing+stra&hl=&source=gbs_api
• Ketersediaan :

A New Methodology For Identifying Consumer Evaluation Stra tegies Fredric
Leaworth Barbour, II, Ph.D., 1978 University of Illinois, Urbana, Illinois
Dissertation Advisor: Professor David Gardner A NEW METHODOLOGY FOR
IDENTIFYING CONSUMER EVALUATION STRATEGIES This study investigates
the usage of various product evaluation strategies under different information
load conditions. A new methodology for categorizing the underlying evaluation
strategies is introduced.