This book constitutes the thoroughly refereed post-proceedings of the Third International Workshop on Cryptoanalysis Hardware and Embedded Systems, CHES 2001, held in Paris, France in Mai 2001. The 31 revised full papers presented were carefully reviewed and selected from 66 submissions. The papers are organized in topical sections on side channel attacks, Rijndael hardware implementation, random number generators, elliptic curve algorithms, arithmetic architectures, cryptanalysis, embedded implementations of ciphers, and side channel attacks on elliptic curve cryptosystems.
General problems and difficulties are discussed which have to be considered
when testing true random numbers. Requirements are formulated which
appropriate online tests should fulfill. Then we propose an online test procedure
which ...
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don′t understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University′s Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.
Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the book shows readers how to apply the fundamental techniques of modern marketing to the vital task of raising capital.
This books shows how businesses can do well by doing good, with contemporary examples from across America and around the world.
This books shows how businesses can do well by doing good, with contemporary examples from across America and around the world.
A quienes mezclan Responsabilidad Social Corporativa con negocios se les suele tildar bien de empresarios oportunistas que quieren lavar su imagen o bien de emprendedores con visión social que desean crear un mundo mejor. Lejos de ambas visiones Philip Kotler, el gurú del marketing, junto a dos grandes expertos como David Hessekiel y Nancy R. Lee, nos acercan a la teoría positivista de las iniciativas sociales como medio de alcanzar el delicado equilibrio de generar simultáneamente dividendos financieros y sociales.Lo bueno funciona enseña a todo aquel que se considere un verdadero creador de negocio a dar con la mejor causa social corporativa a través de casos de éxito tanto de compañías españolas (Agbar, CaixaBank, Coca-Cola, Danone, Endesa, Telefónica, Mango y Unilever) como de otras extranjeras. Sus páginas están llenas de orientaciones y de los mejores consejos para integrar el marketing con las iniciativas sociales en los principales objetivos de un negocio. Este libro es la mejor brújula para lograr ser un empresario responsable y no solo parecerlo.
Lejos de ambas visiones Philip Kotler, el gurú del marketing, junto a dos grandes expertos como David Hessekiel y Nancy R. Lee, nos acercan a la teoría positivista de las iniciativas sociales como medio de alcanzar el delicado equilibrio ...
This is accomplished through the use of kinesthetic reasoning applications
directed toward both sides of the brain's ... Using my theorem, students and
teachers will discover and learn a new concept for how to first properly think
before reading, writing, and ... The plurality found in definition will further affect
the effect in comprehension through a changed behavior. Better IQ scores should
contribute to a better disciplined behavior in classrooms and thus relate to a
better education for ...
On the other hand, very strong environmental influences also are measured. For
example, massive IQ gains have been found for several countries over the span
of one generation.8 It is hard to see how these gains could have occurred if, ...
How the Child's Mind Develops, 2nd Edition.
A study of 15,000 British children in 1958 found a difference of 17 IQ points
between children in these social classes. This could mean ... caused some
controversy, however, claiming that parents have no impact on the intelligence of
children.
