Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
This books shows how businesses can do well by doing good, with contemporary examples from across America and around the world.
- ISBN 13 : 1118206681
- ISBN 10 : 9781118206683
- Judul : Good Works!
- Sub Judul : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
- Pengarang : Philip Kotler, David Hessekiel, Nancy Lee, David Hessekiel, Nancy Lee,
- Kategori : Business & Economics
- Penerbit : John Wiley & Sons
- Bahasa : en
- Tahun : 2012
- Halaman : 282
- Halaman : 282
- Google Book : http://books.google.co.id/books?id=NFxj3KeeTnQC&dq=inauthor:philip+kotler&hl=&source=gbs_api
-
Ketersediaan :
This books shows how businesses can do well by doing good, with contemporary examples from across America and around the world.