Sebanyak 65 item atau buku ditemukan

Mother's employment and infant and child mortality in India

Role of Women's Education in Shaping Fertility in India

Evidences from National Family Health Survey

Calidad total en la gestión de servicios

cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores

El modelo propuesto por los autores, que controla cinco atributos de la calidad de gestión de servicios -fiabilidad, empatía, seguridad, capacidad de respuesta y elementos tangibles- ataca de forma directa la generalizada tendencia a sobre prometer. Al comparar las percepciones y las expectativas de los consumidores, el modelo provee a los directivos de marketing con dos ópticas para medir la calidad percibida que, al mismo tiempo y por primera vez, permite segmentar un mercado en grupos con diferentes expectativas respecto a un mismo servicio. INDICE: EL liderazgo en el servicio significa beneficios. El punto de vista del consumidor sobre la calidad de los servicios. Causas potenciales de deficiencias de la calidad de los servicios. Deficiencia 1: No saber lo que esperan los usuarios. Deficiencia 2: Establecimiento de normas de calidad equivocadas. Deficiencia 3: Deficiencias en la realización del servicio. Deficiencia 4: Discrepancias entre lo que se promete y lo que se entrega. Iniciando el viaje hacia la calidad del servicio. Retos que plantea la calidad del servicio en la década de los 90.

Engineering Psychology and Human Performance

Forming connections between human performance and design Engineering Psychology and Human Performance, 4e examines human-machine interaction. The book is organized directly from the psychological perspective of human information processing. The chapters generally correspond to the flow of information as it is processed by a human being--from the senses, through the brain, to action--rather than from the perspective of system components or engineering design concepts. This book is ideal for a psychology student, engineering student, or actual practitioner in engineering psychology, human performance, and human factors Learning Goals Upon completing this book, readers should be able to: * Identify how human ability contributes to the design of technology. * Understand the connections within human information processing and human performance. * Challenge the way they think about technology's influence on human performance. * show how theoretical advances have been, or might be, applied to improving human-machine interaction

This book is ideal for a psychology student, engineering student, or actual practitioner in engineering psychology, human performance, and human factors Learning Goals Upon completing this book, readers should be able to: * Identify how ...

Harness the Power of Big Data The IBM Big Data Platform

Boost your Big Data IQ! Gain insight into how to govern and consume IBM’s unique in-motion and at-rest Big Data analytic capabilities Big Data represents a new era of computing—an inflection point of opportunity where data in any format may be explored and utilized for breakthrough insights—whether that data is in-place, in-motion, or at-rest. IBM is uniquely positioned to help clients navigate this transformation. This book reveals how IBM is infusing open source Big Data technologies with IBM innovation that manifest in a platform capable of "changing the game." The four defining characteristics of Big Data—volume, variety, velocity, and veracity—are discussed. You’ll understand how IBM is fully committed to Hadoop and integrating it into the enterprise. Hear about how organizations are taking inventories of their existing Big Data assets, with search capabilities that help organizations discover what they could already know, and extend their reach into new data territories for unprecedented model accuracy and discovery. In this book you will also learn not just about the technologies that make up the IBM Big Data platform, but when to leverage its purpose-built engines for analytics on data in-motion and data at-rest. And you’ll gain an understanding of how and when to govern Big Data, and how IBM’s industry-leading InfoSphere integration and governance portfolio helps you understand, govern, and effectively utilize Big Data. Industry use cases are also included in this practical guide.

IBM is uniquely positioned to help clients navigate this transformation. This book reveals how IBM is infusing open source Big Data technologies with IBM innovation that manifest in a platform capable of "changing the game.

Feeding India

Livelihoods, Entitlements and Capabilities

Food security is one of the twenty-first century’s key global challenges, and lessons learned from India have particular significance worldwide. Not only does India account for approximately one quarter of the world’s under-nourished persons, it also provides a worrying case of how rapid economic growth may not provide an assumed panacea to food security. This book takes on this challenge. It explains how India’s chronic food security problem is a function of a distinctive interaction of economic, political and environmental processes. It contends that under-nutrition and hunger are lagging components of human development in India precisely because the interfaces between these aspects of the food security problem have not been adequately understood in policy-making communities. Only through an integrative approach spanning the social and environmental sciences, are the fuller dimensions of this problem revealed. A well-rounded appreciation of the problem is required, informed by the FAO’s conception of food security as encompassing availability (production), access (distribution) and utilisation (nutritional content), as well as by Amartya Sen’s notions of entitlements and capabilities.

This book takes on this challenge. It explains how India’s chronic food security problem is a function of a distinctive interaction of economic, political and environmental processes.

Techno-Ready Marketing

How and Why Customers Adopt Technology

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book.

Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this ...

Listening to people living in poverty

Life stories of poor from India, Pakistan, Nepal, and Bangladesh in South Asia and Vietnam in Southeast Asia.

Life stories of poor from India, Pakistan, Nepal, and Bangladesh in South Asia and Vietnam in Southeast Asia.