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International Marketing

Text and Cases

1 .2 Exports Turnover of Birla Tyres Source: website http://www.birlatyre.com/
Global/Worldwide Marketing Company The focus will be on allocating company
resources globally without segmentation of the corporate into domestic country ...

The Handbook Of Academic Writing: A Fresh Approach

Writing is one of the most demanding tasks that academics and researchers face. In some disciplines we learn some of what we need to know to be productive, successful writers; but in other disciplines there is no training, support or mentoring of any kind.

Remember also that healthy habits may fail, effective patterns may break and
writing strategies may work well in one context but not in others. In academic
writing there seems to be a fairly common need for people to start and stop, to
jump in ...

Balanced Scorecard: A Gd. For

As one of the titles in APQC's Passport to Success series, this book provides readers with a comprehensive guide to the most effective ways of setting up balanced scorecards to measure an organization's performance. Based on years of research of leading organizations-and supported by examples of best practices and important traveler's tips -this book will help managers initiate and/or improve their organization's balanced scorecard efforts.

As one of the titles in APQC's Passport to Success series, this book provides readers with a comprehensive guide to the most effective ways of setting up balanced scorecards to measure an organization's performance.

E-Commerce

E-Commerce: The Cutting Edge of Business presents the technology and processes behind e-commerce and e-governance. It also underscores the importance of security of transactions in the electronic environment. With such an extensive coverage, the book will be useful to people in trade and commerce and to businesses which are trying to expand using Internet and intranet commerce. Students and teachers of e-commerce will find that the technology and processes that make e-commerce click have been addressed in detail. The book will also be of enormous value to government officials, financial institutions, public sector and the private industry keen to learn about The Cutting Edge of Business

E-COMMERCE 3E

This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text.

This book is essentially for students pursuing MBA programs.