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PENERAPAN MODEL PEMBELAJARAN ACCELERATED LEARNING INCLUDED BY DISCOVERY (ALID) BERBASIS NILAI IMTAQ PADA MATERI SISTEM RESPIRASI KELAS XI MAN 1 TANAH DATAR

TERSEDIA PADA RUANG KARYA ILMIAH DI LANTAI 2

Contextualising English As a Lingua Franca

From Data to Insights

English as a Lingua Franca (ELF) research has become central in current debates in linguistics and is commonly referred to in conferences dealing with other sub-fields of sociolinguistics. This volume collects ten papers that testify to the great scope of ELF research currently being carried out through the analysis of different kinds of data in a variety of contexts and domains. The three chapters in the first part of the volume tackle computer-mediated communication, a medium that currently accounts for a great proportion of human communication. The four contributions in the second section differ with regards to the domains under investigation, and all touch upon social issues that have an impact on how language is used: from Vietnamese university students negotiating their identities in the UK to a Pakistani migrant making efforts to be understood by Italian officials. Finally, the three papers in the final part are an example of the many ELF-oriented pedagogical initiatives that have emerged in recent years across educational levels and all over the world. The introduction to the volume also situates ELF research in its current transition to a third phase in which more attention will be paid to the multilingual nature of ELF users. The proposal put forward in the introductory chapter holds that ELF has two well established fronts where more quality work will surely be carried out, and that ELF could benefit from establishing connections to other approaches to multilingualism and languaging, but without forgetting what the E in the acronym stands for.This collection of papers will be of interest to teachers and language practitioners who are curious about the ELF paradigm; researchers in ELF and in sociolinguistics and applied linguistics in general; internet linguists and computer-medaited communication experts; educational policymakers; and undergraduate and postgraduate students taking courses in areas such as applied linguistics, English studies, multilingualism and plurilingualism, and intercultural communication, amongst other fields.

This volume collects ten papers that testify to the great scope of ELF research currently being carried out through the analysis of different kinds of data in a variety of contexts and domains.

Marketing Management

Cases for Creative Problem Solving

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management.