Marketing Management

Cases for Creative Problem Solving

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.

• ISBN 13 : 9780324027372
• ISBN 10 : 0324027370
• Judul : Marketing Management
• Sub Judul : Cases for Creative Problem Solving
• Pengarang : Laurence Martin Weinstein,   Laurence Weinstein,   Madan Annavarjula,  
• Kategori : Business & Economics
• Penerbit : Dame Publications
• Bahasa : en
• Tahun : 2001
• Halaman : 180
• Halaman : 180
• Google Book : http://books.google.co.id/books?id=0fRnPQAACAAJ&dq=inauthor:Laurence&hl=&source=gbs_api
• Ketersediaan :

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management.