Era ini terjadi antara tahun 1920-1995 dimana kualitas produk atau quality of the product lebih ditekankan. Kompetisi dilihat dari kualitas produknya sehingga kompetisi masih dikatakan tergolong sedikit. Adapun ciri cari dari era ini adalah sebagai berikut : · Komunikasi masih mengandalkan periklanan dengan platform tv dan radio · Tujuan komunikasi hanya bersifat membangun awareness saja · Persaingan masih terjadi pada benak konsumen saja Fokus berkomunikasi hanya untuk membuat orang membeli saja atau bergerak untuk membeli
Bahasa sederhana nya adalah “bagaimana tetap berjualan namun tetap bisa
memberikan citra positif “. Dalam hal ini Peran MPR dapat dijadikan suatu upaya
penting bagi program utama perusahaan, selain berkompetisi di tengah ...
Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from both outside and within the organization means that public relations professionals need to be able to clearly articulate and demonstrate their own contribution to the organizational effectiveness of their place of work. This short textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.
Rediscovering what PR managers do: rethinking the measurement of managerial
behavior in the public relations context, Journal of Communication Management,
9(2), 179–96; Moss, D.A. and Green, R. (2001). ... Public relations practitioner
role enactment at the senior management level within UK companies, Journal of
Public Relations Research, 12(4), 277–307. 5 Steyn, B. (2007). ... Plenary Panel,
European Public Relations Education and Research Association, Milan, October.
Kita yang memiliki keinginan menjadi seorang Public Relations akan dihadapkan pada perubahan. Sebagai acuan bagi seorang dalam menjalankan praktik Public Relations, buku ini membantu memahami tentang PR apa sebenarnya PR dan bagaimana hal itu bisa diterapkan, apa sebenarnya manfaat dari PR itu, dan sebagainya. Seorang PR harus menyadari bahwa perubahan itu perlu dan merupakan kebutuhan agar kita bisa berkembang maju. Kita harus juga sadar bahwa proses perubahan apa pun akan bisa bergerak menuju kompleksitas dan keruwetan. Perlu disadari bahwa hal tersebut bisa berkembang terus di dalam kegiatan PR. Hal itu sesuai teori evolusinya Piere Teilhard de Chardin. Padahal di era globalisasi dan informasi sekarang ini perubahan tersebut tidak usah dicari-cari.
Di dunia sosial beliau lebih concern di dunia kepemudaan terutama pengembangan organisasi Karang Taruna. Di bidang sosial membentuk
kelompok pemuda peduli lingkungan dan merintis kepedulian mengenai
sampah organic dengan ...
A Nation-by-nation Introduction to Public Relations Theory and Practice
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
A Nation-by-nation Introduction to Public Relations Theory and Practice Betteke
van Ruler, Dejan Verčič ... Entwick- lung, Bestandsaufnahme und Perspektiven [
Public relations education in Germany. Development, Status quo and ...
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
An activity described as 'a public relations exercise' - to cover a situation of
communication with no substance within it - can more accurately be described as
a 'pseudo-relations' exercise. A more contemporary definition of 'impropaganda' ...
Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas` SCOTTISH INDUSTRY & COMMERCE Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Published in association with the Institute of Public Relations Series Editor: Anne
Gregory Kogan Page has joined forces with the Institute of Public Relations to
publish this unique scries which is designed specifically to meet the needs of the
...
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Public relations and marketing are often presented as oppositional or rival
specialisms yet they clearly complement each other. Public relations is both an
intervention to effect change and a consequence of change (due to the
emergence of ...
Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful." Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), Canada Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold: to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the future to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field to assist in everyday ethical decision-making Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
A Guide to Best Practice Patricia Houlihan Parsons, Patricia J. Parsons, Institute
of Public Relations (Great Britain) ... Lao-Tzu Public relations practitioners today
have a variety of roles, from the purely technical to the respected counsellor ...
