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Strategic Public Relations Leadership

Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from both outside and within the organization means that public relations professionals need to be able to clearly articulate and demonstrate their own contribution to the organizational effectiveness of their place of work. This short textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.

Rediscovering what PR managers do: rethinking the measurement of managerial
behavior in the public relations context, Journal of Communication Management,
9(2), 179–96; Moss, D.A. and Green, R. (2001). ... Public relations practitioner
role enactment at the senior management level within UK companies, Journal of
Public Relations Research, 12(4), 277–307. 5 Steyn, B. (2007). ... Plenary Panel,
European Public Relations Education and Research Association, Milan, October.

Planning and Managing Public Relations Campaigns

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas` SCOTTISH INDUSTRY & COMMERCE Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Published in association with the Institute of Public Relations Series Editor: Anne
Gregory Kogan Page has joined forces with the Institute of Public Relations to
publish this unique scries which is designed specifically to meet the needs of the
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