Sebanyak 58 item atau buku ditemukan

Pengaruh Public Relations dan Influencer Marketing Terhadap Purchase Intention Mobile Banking BSI Pada Mahasiswa Perbankan Syariah UIN Mahmud Yunus Batusangkar

TErsedia d Perpustakaan kampus 2 gedung terpadu lantai 3

Media and Technologies: Public Relations

Strategies and Tactics

The impact of public relations in today's environment. how to implement an effective public relations campaign in the market.

... relation to the length of the original work. A consumer who buys a copyrighted photo owns the item itself but not the right to make additional copies. 1998 Digital Millennium Copyright Act, Internet business such as YouTube are immune ...

Online Public Relations

A Practical Guide to Developing an Online Strategy in the World of Social Media

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Social Media, Organizational Identity and Public Relations

The Challenge of Authenticity

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.

... connection in the sensemaking process whereby the property of plausibility is strengthened in relation to other properties with the introduction of various legitimation strategies . Chapter 8 , entitled Volkswagen - truth , accuracy and ...

Public Relations Event ; Membangun Image Reputasi Dan Mutual Understanding

Best Practice Humas (Public Relations) Bisnis dan Pemerintah

Manajemen Humas,Teknik Produksi Media Publisitas dan Public Relations Writing

Tersedia pada rak Koleksi lantai 1

Public Relations in the era of Artifical Intelligence

Bagaimana big data dan al merevolusi dunia PR

Tersedia pada Rak Koleksi Lantai 1

Pengantar Public Relations Kontemporer

  • ISBN 13 : 9786024462369
  • ISBN 10 : 9786024462369
  • Judul : Pengantar Public Relations Kontemporer
  • Pengarang : Prof. Dr. H. Suwanto, M.Si,  
  • Kategori : Publisitas
  • Penerbit : Remaja Rosdakarya
  • Klasifikasi : 659
  • Call Number : 659 PRO p
  • Bahasa : Indonesia
  • Edisi : Cet ke-1
  • Penaklikan : vi .; 228 hlm .; 23 cm
  • Tahun : 2018
  • Halaman : 228
  • Ketersediaan :
    0001.21901256
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901255
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901254
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901253
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901252
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901251
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901250
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901249
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901248
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21901247
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar

Manajemen Public Relations

Strategi Menjadi Humas Profesional

  • ISBN 13 : 9789791486361
  • Judul : Manajemen Public Relations
  • Sub Judul : Strategi Menjadi Humas Profesional
  • Pengarang : Morissan,  
  • Kategori : Publisitas
  • Penerbit : Kencana
  • Klasifikasi : 659
  • Call Number : 659 MOR m
  • Bahasa : Indonesia
  • Edisi : Ed 1
  • Penaklikan : vii, 361 hlm.; 21 cm
  • Tahun : 2014
  • Halaman : 361
  • Ketersediaan :
    0001.21806630
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806629
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806628
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806627
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806626
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806625
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806624
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806623
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806622
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar
    0001.21806621
    Tersedia di Perpustakaan Utama UIN Mahmud Yunus Batusangkar

Teori-Teori Public Relations Perspektif Barat & Lokal

Aplikasi Penelitian & Praktik

Buku ini mengisi kekurangan referensi yang benar-benar spesifik membahas teori Public Relations. Public Relations bukan lagi sekadar suatu praktik komunikasi korporat, seperti yang banyak dipersepsi masyarakat. Tetapi berkembang menjadi bidang yang mempunyai dasar teoretis dan penetitian yang potensial menyatukan berbagai macam bidang menjadi suatu Ilmu Komunikasi Terapan. Buku ini membahas: Perkembangan Public Relations dari praktik komunikasi menjadi ilmu, Akar pengembangan teori Public Relations, Teori Public Relations datam perspektif lokat Indonesia. Teori pinjaman Public Relations dari ilmu sosial lainnya, seperti teori sistem, atribusi, elaborated likelihood, framing, disonansi kognitif, dan strukturasi. Teori khas Public Relations, seperti teori excellence, image restoration, encroachrnent situational crisis communication, contingency of accommodation, situational theory of the public, dan agenda building-information subsidies. Aplikasi praktis dan penelitian teori Public Relations. *** Persembahan penerbit Kencana (PrenadaMedia)

Praktisi public relations mesti menginterpretasi filosofi, kebijakan, program, dan
apa yang dipikirkan manajemen agar dapat dimengerti oleh publiknya. Informasi
ini merupakan input bagi publik. Selanjutnya, praktisi public relations ...