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Oggi più che mai per un professionista è diventato indispensabile distinguersi, specializzarsi, far emergere la propria unicità ed il valore offerto. Personal branding vuole essere una guida pratica per tutti coloro che si occupano a vario titolo di wealth management: Consulenti finanziari, Privatebanker, Agenti di assicurazione. E’ un manuale che, passo dopo passo grazie anche a test e esercizi, guida il lettore nella realizzazione della propria strategia e del piano operativo, superando i blocchi emotivi e rischi di omologazione ed evitando pericolose incoerenze tra ciò che sarebbe opportuno comunicare e ciò che si comunica. (...) Il personal branding è un tema affascinante, che più di altri, però, si presta ad equivoci, col rischio di fraintendimenti atti a intaccarne la funzionalità. Spesso viene banalizzato come una sorta di auto promozione, oppure concepito nell’ottica riduttiva della padronanza di strumenti quali, ad esempio, i molteplici canali di comunicazione offerti dalla tecnologia digitale. Non a caso, l’Autrice ne precisa con cura i contorni prima di passare al “come” farselo in casa e ai conseguenti risvolti sul piano operativo. Fabio Calenda
Personal branding vuole essere una guida pratica per tutti coloro che si occupano a vario titolo di wealth management: Consulenti finanziari, Privatebanker, Agenti di assicurazione.
Stand out by Personal Branding is a handy book that will help you realize your personal brand and the way you are representing it to those surrounding you at the moment. In this book the author highlights that we are all brands, it is real up to the individual to create a good brand. It encourages the reader to be aware of the message they send to the world by the way they talk, dress or even talk. When you are not aware of the brand you are you could destroy the chances of achieving your dreams. In the book you will find examples of the strongest brands and how they got to where they are, advice on how to renew your damaged brand and pursue your purpose in life. Most people have stopped doing the things they enjoy in life because they are stuck in the maintenance roller coaster where all they do is work to maintain the bills because they have stopped dreaming and taking care of real issues in life. This book will give you step by step solutions on how to: Market your brand Identify you target market Take care of your financial issues that could damage your brand Improve and manage your image Choose and evaluate your associates Embrace change Manage your emotions to protect your brand Keep and build good relationships
SWOT Analysis is a useful technique that helps you to do this. Most people when
they hear SWOT they think corporate, this tool can be used for personal analysis
as well. What makes SWOT especially powerful is that, with a little thought, ...
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
What trends can you take advantage of? Can you turn your strengths
intoanopportunity? Threats: What is your competition doing? What can get in.
Remembering your weaknesses Analyzing your strengths and weaknesses (
SWOT)
An essential guide to personal branding for anyone looking to advance his/her career.
SWOT. Analysis. Most well-established businesses start their year with a strategic
marketing plan. Levels of detail, effort, and sophistication that go into these plans
vary by company size, positioning, strategic objectives, stage of growth, and ...
