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International Marketing

A Global Perspective

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different ...

The Implementation and Effectiveness of International Environmental Commitments

Theory and Practice

Because environmental problems do not respect borders, their solutions often require international cooperation and agreements. The contributors to this book examine how international environmental agreements are put into practice. Their main concern is effectiveness—the degree to which such agreements lead to changes in behavior that help to solve environmental problems. Their focus is on implementation—the process that turns commitments into action, at both domestic and international levels. Implementation is the key to effectiveness because these agreements aim to constrain not just governments but a wide array of actors, including individuals, firms, and agencies whose behavior does not change simply because governments have made international commitments. The book is divided into two parts. Part I looks at international systems for implementation review, through which parties share information, review performance, handle noncompliance, and adjust commitments. Part II looks at implementation at the national level, with particular attention to participation by governmental and nongovernmental actors and to problems in states with economies in transition. The book includes fourteen case studies that cover eight major areas of international environmental regulation: conservation and preservation of fauna and flora, stratospheric ozone depletion, pollution in the Baltic Sea, pollution in the North Sea, trade in hazardous chemicals and pesticides, air pollution in Europe, whaling, and marine dumping of nuclear waste. Contributors: Steinar Andresen, Juan Carlos di Primio, Owen Greene, Ronnie Hjorth, Vladimir Kotov, John Lanchbery, Elena Nikitina, Kal Raustiala, Alexei Roginko, Jon Birger Skjaerseth, Eugene B. Skolnikoff, Olav Schram Stokke, David G. Victor, Jorgen Wettestad. Copublished with theInternational Institute for Applied Systems Analysis

Chapters 2 to 6 show that SIRs are a common feature of environmental accords
and discuss ways SIRs make accords more effective. The presence and
operation of SIRs reflect the parties' desire to know whether others have
complied, and continue to comply, with their commitments under a particular
agreement. Satisfying that demand fundamentally depends on the completeness
and reliability of the information available: the backbone of SIRs is data. This
chapter examines the ...