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International Marketing

A Global Perspective

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different ...

Linguistic Diversity and Cultural Identity

A Global Perspective

The world is becoming more and more intricately multidimensional, both culturally and linguistically. Language is so deeply embedded in culture that cultural identity is defined to a great extent in terms of language. Based on this premise, the loss of one's language contributes to the loss of one's culture. This is the reason it is essential to maintain one's linguistic integrity in order to protect one's cultural identity. This new book captures the fundamental concepts and issues raised in this context.

This is the reason it is essential to maintain one's linguistic integrity in order to protect one's cultural identity. This new book captures the fundamental concepts and issues raised in this context.

The Balanced Scorecard and Tableau de Bord

A Global Perspective on Translating Strategy Into Action

International Accounting

A Global Perspective

This book contains current and relevant information about the global market-place. Written by an author with multinational and multicultural background, this book is free of cultural bias and therefore provides complete coverage of every issue from every viewpoint. It provides practical ideas for developing an accounting information system for global operations as well as expansive discussions of the importance of cultural and environmental factors. Emphasis is on the tools for making managerial decisions, including extensive use of numerical examples within every chapter to illustrate application of concepts.

This book contains current and relevant information about the global market-place.