International Marketing
This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
- ISBN 13 : 9788174466280
- ISBN 10 : 8174466282
- Judul : International Marketing
- Pengarang : Rajendra Nargundkar,
- Penerbit : Excel Books India
- Bahasa : en
- Tahun : 2009
- Halaman : 266
- Halaman : 266
- Google Book : http://books.google.co.id/books?id=S2yEVmANxGUC&dq=intitle:international+marketing&hl=&source=gbs_api
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Ketersediaan :
This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective.