Sebanyak 6 item atau buku ditemukan

International Marketing

With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.

The third edition focuses on global economy and its transmission to India.

International Marketing

This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.

This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective.

Handbook of Writing Effective Resume for Job Applications

This book helps you in getting the right job by putting your right resume in the right format. It offers you the tools you need to get your dream job, irrespective of the stage you have reached in your career. The goal of this book is to optimize your marketability by offering you a customized, individualized and targeted resume. The step by step mechanism of writing resume is illustrated with examples in the Indian context.

... Internship Experience Marketing/Sales Intern, Standard Chartered Bank, G.K I,
New Delhi from May 2006-June 2006 Responsibilities: • Gauged the consumer
sentiment on the various services 76 Handbook of Writing Effective Resume.

Total Quality Management

An Integrated Approach

This book has been written with the premise that no organisation can survive in an increasingly competitive business environment unless its primary focus is on offering quality products and services. Aimed at making the reader aware of the present scenario of quality management process in India, it presents an opportunity to:i. Learn the basic principles and tools of total quality management through practical experiences of Indian companies.ii. Clarify concepts by way of ample illustrations and end-of- chapter exercises.iii. Gain valuable insights through topical case studies.Total Quality Management is a useful tool, both for students and professionals in the corporate world.

QUALITY AND RELIABILITY SYSTEMS Hutch Motors Limited is the first Indian
manufacturer to achieve a comprehensive ISO 9000 Certification for Design,
Manufacture & Service of Automatic / Power shift Transmission. At Hutch Motors
Ltd., they are committed to attaining international standards and specifications.
No effort is too large when it comes to reinforcing our commitment to Quality. To
deliver their promise, they maintain a continuing focus on Total Quality
Management, and ...

Services Marketing

Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services

In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, ...

Business Ethics and Professional Values

This book has been written with the specific objective of meeting adequately the requirements of all those students who are required to study: Business Ethics and Professional Values as one of the subjects in their B.B.A, M.B.A, M.COM, Professional diploma or degree courses of the Indian Universities and Institutes of Management, Commerce, Engineering, Law and Technology.The important features of this book are: v The first fourteen chapters are devoted to a lucid explanation of various aspects of Business Ethics .v Chapter XV is entirely devoted to Professional Values . This chapter deals with as many as ten different professions.v At the end, an exhaustive Question Bank is provided.

According to a notable personality, William J.H. Boeteker, there are seven
national crimes and it would be imperative on the part of every would-be
entrepreneur to ponder over the same and strictly avoid committing them. These
are: 'I don't ...