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HBR's 10 Must Reads on Strategic Marketing (with featured article ?Marketing Myopia,? by Theodore Levitt)

NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams

by Philip Kotler, Neil Rackham, and Suj Krishnaswamy PRODUCT DESIGNERS
LEARNED YEARS ago that they'd save time and money if they consulted with
their colleagues in manufacturing rather than just throwing new designs over the
 ...

Management Tips : Harvard Business Review

Presents a collection of management insights and practices from some of the top thinkers in the field.

Presents a collection of management insights and practices from some of the top thinkers in the field.

HBR Guide to Guide to Getting the Mentoring You Need

Stuck in a career rut? Maybe you're itching to broaden your skills and take on new challenges. Or perhaps you're eyeing a management role a level or two up. So how do you grow and advance professionally? Not by waiting for senior managers to notice you and "bring you along." You'll be sorely disappointed by how long that takes, if it ever happens. The key is effective mentoring--and it's up to you to go get it. Done right, mentoring is one of the most powerful, efficient ways to learn and to move up. But to reap those rewards, you need to pursue them with rigor and commitment. This guide will show you how. You'll get better at: -Spelling out clear, realistic goals -Attracting influential sponsors -Forging strong bonds with your mentors -Gauging your progress -Giving back to your mentors so they'll give more to you -Building a diverse "development network," -Learning from junior upstarts and sage executives. Articles in this collection: ""The Relationship You Need to Get Right,"" ""Mentoring in All Its Shapes and Sizes,"" ""What Kinds of Mentors Do You Need--and How Do You Find Them?"" ""Starting and Maintaining Relationships with Mentors,"" ""How to Get More from Your Mentors,"" ""Employ a Personal Board of Directors,"" ""A Smarter Way to Network,"" ""Accelerate Your Development: Tips for Millennials Who Need Mentoring,"" ""Mentoring for Gen Xers: What You Need and How to Get It,"" ""Seasoned Professional? Keep Learning from Your Proteges--and Get Over Yourself."" Harvard Business Review Guides are for busy professionals looking for quick answers to common challenges. They're packed with useful tips and practical advice in a brief, easy-to-read format. Whether you're looking to expand your skills or refresh your existing ones, these guides offer reliable answers to your most pressing problems.

Done right, mentoring is one of the most powerful, efficient ways to learn and to move up. But to reap those rewards, you need to pursue them with rigor and commitment. This guide will show you how.

HBR Guide to Giving Effective Feedback

Are you struggling with a problem employee? Worried about losing your star performer to competitors? Do you dread annual performance appraisals? Praying for a reorg to relieve you of that slacker isn't the answer--frequent feedback is. Brimming with actionable advice on everything from delivering detailed on-the-spot feedback to determining if your employee is ready for a promotion, this guide will give you the tools and confidence you need to master giving effective feedback. Whether your employees are on track or off base, learn how to: incorporate ongoing feedback into your daily interactions with employees; highlight the impact of your employee's behavior on his team and the larger organization; coach your star performer to the next level; reinforce organizational values and goals with recognition of individuals' performance; deliver constructive criticism without generating anger or defensiveness; transform performance appraisals from dreaded meetings into catalysts for growth; and motivate your people even when financial times are tough. This collection includes: "Giving Effective Feedback: Why and How;" "Feedback That Works;" "Giving a High Performer Productive Feedback;" "Are You Using Recognition Effectively?;" "A Better Way to Deliver Bad News;" "The Set-Up-to-Fail Syndrome;" "The Double Meaning of 'Feedback';" "Stop Worrying About Your Employees' Weaknesses;" "Formal Performance Appraisals;" "Appraising Employee Performance in a Downsized Organization;" "Making Sure Your People Succeed: How to Set and Support Employee Goals;" "When to Reward Employees with More Responsibility and Money;" "How to Navigate Bonus Season; and Tips for Record Keeping." Harvard Business Review Guides are for busy professionals looking for quick answers to common challenges. They're packed with useful tips and practical advice in a brief, easy-to-read format. Whether you're looking to expand your skills or refresh your existing ones, these guides offer reliable answers to your most pressing problems.

This collection includes: "Giving Effective Feedback: Why and How;" "Feedback That Works;" "Giving a High Performer Productive Feedback;" "Are You Using Recognition Effectively?

Leading Virtual Teams (HBR 20-Minute Manager Series)

Whether you have one team member abroad or several people working remotely, leading a virtual team presents special challenges. How do you ensure accountability when you don't see your people every day? How can you get your team to communicate effectively when they're navigating language barriers and time differences and relegated to communication channels, such as email and instant messaging, that invite misinterpretation? Leading an effective virtual team is possible--and this book will give you quick tips and strategies for managing your team productively, no matter how far flung its members might be. Leading Virtual Teams guides you through the basics of: Assessing your team's technological needs Ensuring your team has the right mix of skills and abilities Clarifying the processes, goals, and tools you'll use to communicate and collaborate with your team Keeping your people motivated and engaged--and accountable Navigating common challenges, such as technology glitches, isolation, conflict, and performance issues.--

Leading an effective virtual team is possible--and this book will give you quick tips and strategies for managing your team productively, no matter how far flung its members might be.

Virtual Collaboration (HBR 20-Minute Manager Series)

Working remotely gives you flexibility and independence. But it can pose challenges when you need to team up with colleagues or coworkers. Virtual Collaboration covers the basics of working productively—and collaboratively—from anywhere. You’ll learn to: • Communicate clearly over a variety of media • Bond with colleagues across the wires • Keep others—and yourself—accountable • Avoid and mitigate tech glitches Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.

Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic.

Running Virtual Meetings (HBR 20-Minute Manager Series)

From crackly conference lines to pixelated video, virtual meetings can be problematic. But you can host a productive conversation in which everyone participates. Running Virtual Meetings takes you through the basics of: • Selecting the right virtual venue • Giving participants the information and support they need to connect and contribute • Establishing and enforcing a common meeting etiquette • Following up from afar Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.

Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic.

Difficult Conversations (HBR 20-Minute Manager Series)

You have to talk with a colleague about a fraught situation, but you’re worried that they’ll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that’s constructive—not combative. Difficult Conversations walks you through: • Uncovering the root cause of friction • Maintaining a positive mind-set • Untangling the problem together • Agreeing on a way forward Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business. Also available as an ebook.

Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic.

HBR Guide to Managing Up and Across

How-to Essentials fromHarvard Business Review We all wish we could sharpen key management skills—like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? TheHBR Guidescan help. Packed with concise, practical tips from leading experts—and examples that make them easy to apply—theHBR Guidesprovide smart answers to your most pressing work challenges. Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Coming fall 2012. •HBR Guide to Better Business Writing, by writing expert Bryan A. Garner: Learn how to write clear, persuasive business documents—from e-mails to proposals to reports—that get results. •HBR Guide to Persuasive Presentations, by presentations expert Nancy Duarte: Learn how to engage your audience, sell your ideas, and motivate people to act on them. •HBR Guide to Finance Basics for Managers: Learn how to speak the language of finance so you can make smarter management decisions—and advance your career. •HBR Guide to Getting the Right Work Done: Learn how to prioritize your tasks, manage your time, and stay focused on what really matters. •HBR Guide to Managing Up and Across: Learn how to build stronger relationships—and partner more effectively—with your boss and your colleagues. •HBR Guide to Project Management: Learn how to set clear project goals, map out critical tasks, and keep the team humming so you can deliver the goods on time and on budget.

Coming fall 2012. •HBR Guide to Better Business Writing, by writing expert Bryan A. Garner: Learn how to write clear, persuasive business documents—from e-mails to proposals to reports—that get results. •HBR Guide to Persuasive ...

HBR Guide to Finance Basics for Managers

Discusses financial basics, introduces the language of finances, and describes decision making with data.

Discusses financial basics, introduces the language of finances, and describes decision making with data.