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Strategies for Marketing the Performing Arts

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

Marketing Moves

A New Approach to Profits, Growth, and Renewal

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world,customersare scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Movesdescribes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors callholistic marketing-a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical,Marketing Movesshows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world.

Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace.

Coaching People

Expert Solutions to Everyday Challenges

All managers engage in some kind of coaching relationship with direct reports and other people in the their organizations. An effective manager understands the importance of coaching in helping others improve their performance. Though similar to evaluating performance or even giving feedback, the act - and art - of coaching is not the same. Coaching is a more interactive process of developing and guiding others in achieving new skills and knowledge. Concise, user-friendly, and packed with expert advice and tools, this portable guide will help managers improve the performance of their people.

Concise, user-friendly, and packed with expert advice and tools, this portable guide will help managers improve the performance of their people.

Management Tips : Harvard Business Review

Presents a collection of management insights and practices from some of the top thinkers in the field.

Presents a collection of management insights and practices from some of the top thinkers in the field.

HBR Guide to Guide to Getting the Mentoring You Need

Stuck in a career rut? Maybe you're itching to broaden your skills and take on new challenges. Or perhaps you're eyeing a management role a level or two up. So how do you grow and advance professionally? Not by waiting for senior managers to notice you and "bring you along." You'll be sorely disappointed by how long that takes, if it ever happens. The key is effective mentoring--and it's up to you to go get it. Done right, mentoring is one of the most powerful, efficient ways to learn and to move up. But to reap those rewards, you need to pursue them with rigor and commitment. This guide will show you how. You'll get better at: -Spelling out clear, realistic goals -Attracting influential sponsors -Forging strong bonds with your mentors -Gauging your progress -Giving back to your mentors so they'll give more to you -Building a diverse "development network," -Learning from junior upstarts and sage executives. Articles in this collection: ""The Relationship You Need to Get Right,"" ""Mentoring in All Its Shapes and Sizes,"" ""What Kinds of Mentors Do You Need--and How Do You Find Them?"" ""Starting and Maintaining Relationships with Mentors,"" ""How to Get More from Your Mentors,"" ""Employ a Personal Board of Directors,"" ""A Smarter Way to Network,"" ""Accelerate Your Development: Tips for Millennials Who Need Mentoring,"" ""Mentoring for Gen Xers: What You Need and How to Get It,"" ""Seasoned Professional? Keep Learning from Your Proteges--and Get Over Yourself."" Harvard Business Review Guides are for busy professionals looking for quick answers to common challenges. They're packed with useful tips and practical advice in a brief, easy-to-read format. Whether you're looking to expand your skills or refresh your existing ones, these guides offer reliable answers to your most pressing problems.

Done right, mentoring is one of the most powerful, efficient ways to learn and to move up. But to reap those rewards, you need to pursue them with rigor and commitment. This guide will show you how.

HBR Guide to Giving Effective Feedback

Are you struggling with a problem employee? Worried about losing your star performer to competitors? Do you dread annual performance appraisals? Praying for a reorg to relieve you of that slacker isn't the answer--frequent feedback is. Brimming with actionable advice on everything from delivering detailed on-the-spot feedback to determining if your employee is ready for a promotion, this guide will give you the tools and confidence you need to master giving effective feedback. Whether your employees are on track or off base, learn how to: incorporate ongoing feedback into your daily interactions with employees; highlight the impact of your employee's behavior on his team and the larger organization; coach your star performer to the next level; reinforce organizational values and goals with recognition of individuals' performance; deliver constructive criticism without generating anger or defensiveness; transform performance appraisals from dreaded meetings into catalysts for growth; and motivate your people even when financial times are tough. This collection includes: "Giving Effective Feedback: Why and How;" "Feedback That Works;" "Giving a High Performer Productive Feedback;" "Are You Using Recognition Effectively?;" "A Better Way to Deliver Bad News;" "The Set-Up-to-Fail Syndrome;" "The Double Meaning of 'Feedback';" "Stop Worrying About Your Employees' Weaknesses;" "Formal Performance Appraisals;" "Appraising Employee Performance in a Downsized Organization;" "Making Sure Your People Succeed: How to Set and Support Employee Goals;" "When to Reward Employees with More Responsibility and Money;" "How to Navigate Bonus Season; and Tips for Record Keeping." Harvard Business Review Guides are for busy professionals looking for quick answers to common challenges. They're packed with useful tips and practical advice in a brief, easy-to-read format. Whether you're looking to expand your skills or refresh your existing ones, these guides offer reliable answers to your most pressing problems.

This collection includes: "Giving Effective Feedback: Why and How;" "Feedback That Works;" "Giving a High Performer Productive Feedback;" "Are You Using Recognition Effectively?

HBR Guide to Office Politics

Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues—even the challenging ones—for the good of your organization and your career. How can you do that without compromising your integrity? By acknowledging that power dynamics and unwritten rules exist—and constructively navigating them. Whether you're a new professional or an experienced one, this guide will teach you how to: (1) Build relationships with difficult people, (2) gain allies and increase your sphere of influence, (3) wrangle resources, (4) move up without alienating your colleagues, (5) avoid power games and petty rivalries, and (6) claim credit when it's due.

Whether you're a new professional or an experienced one, this guide will teach you how to: (1) Build relationships with difficult people, (2) gain allies and increase your sphere of influence, (3) wrangle resources, (4) move up without ...

HBR Guide to Persuasive Presentations

TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: • Win over tough crowds • Organize a coherent narrative • Create powerful messages and visuals • Connect with and engage your audience • Show people why your ideas matter to them • Strike the right tone, in any situation

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: • Win over tough crowds • Organize a coherent narrative • Create powerful messages and visuals • Connect with and engage your ...

HBR Guide to Leading Teams

Dysfunctional teams are maddeningyet are a reality of organizational life. How often have you sat in team meetings complaining to yourself, What a colossal waste of time. Why does it take forever for this group to make a simple decision? What are we even trying to achieve here?” But as the team leader, you have the power to change things for the better. It's up to you to get people to work well together and produce results. How do you avoid the pitfalls you've experienced so painfully in the past? Team expert Mary Shapiro offers step-by-step advice, drawing on time-tested principles, practical exercises, guidelines for structured team conversations, and examples from a range of industries and organizational settings.

Team expert Mary Shapiro offers step-by-step advice, drawing on time-tested principles, practical exercises, guidelines for structured team conversations, and examples from a range of industries and organizational settings.

HBR Guide to Managing Up and Across

How-to Essentials fromHarvard Business Review We all wish we could sharpen key management skills—like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? TheHBR Guidescan help. Packed with concise, practical tips from leading experts—and examples that make them easy to apply—theHBR Guidesprovide smart answers to your most pressing work challenges. Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Coming fall 2012. •HBR Guide to Better Business Writing, by writing expert Bryan A. Garner: Learn how to write clear, persuasive business documents—from e-mails to proposals to reports—that get results. •HBR Guide to Persuasive Presentations, by presentations expert Nancy Duarte: Learn how to engage your audience, sell your ideas, and motivate people to act on them. •HBR Guide to Finance Basics for Managers: Learn how to speak the language of finance so you can make smarter management decisions—and advance your career. •HBR Guide to Getting the Right Work Done: Learn how to prioritize your tasks, manage your time, and stay focused on what really matters. •HBR Guide to Managing Up and Across: Learn how to build stronger relationships—and partner more effectively—with your boss and your colleagues. •HBR Guide to Project Management: Learn how to set clear project goals, map out critical tasks, and keep the team humming so you can deliver the goods on time and on budget.

Coming fall 2012. •HBR Guide to Better Business Writing, by writing expert Bryan A. Garner: Learn how to write clear, persuasive business documents—from e-mails to proposals to reports—that get results. •HBR Guide to Persuasive ...