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Corporate Reputation and the News Media

Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

... relation between agenda setting and reception (Barros Filho, 2003); the relation with framing (Colling, 2002); and the theoretical relation produced by agenda setting of advertising material and news content of communication media ...

Ethics And International Marketing

Research Background And Challenges

The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing.

Solid-State Shear Pulverization

From the Preface This book is the first extended look at a new and multifaceted polymer processing technology that has already been discussed in numerous articles. Called Solid-State Shear Pulverization (S3P), this innovative process produces polymeric powders with unique physical properties not found in the output of conventional size-reduction methods.... This technology, which utilizes a pulverizer based on a modified co-rotating twin-screw extruder..., has profound implications for both the creation of new polymer blends and recycling of plastic and rubber waste. Unlike [earlier processes] where polymers are melted prior to pulverization, ...pulverizing mixtures of polymers with the S3P process...does not involve melting. By contrast, S3P maintains polymers in the solid state and avoids the additional heat history that occurs during [other processes], which can be detrimental to the physical properties of pulverized materials. The research and development of the S3P technology...has grown significantly since 1990 from the development of a new plastics recycling process to a much broader polymer processing method that allows intimate mixing of polymers with very different viscosities, sold-state dispersion of additives, including pigments, and continuous production of powder with unique shapes and larger surface areas. Polymeric powders are of growing importance to plastics processors due to the increase use of plastics in various applications, such as rotational molding, powder coatings, and compounding, which require powder as the feedstock. ...[I]t has become clear that this process allows for in-situ compatibilization of dissimilar polymers by applying mechanical energy to cause chemical reactions. This aspect of S3P technology that we describe in this book should [be useful in] developing new polymer blends with the use of pre-made compatibilizing agents. In addition, it has been discovered that S3P efficiently mixes polymer blends with different component viscosities, resulting in the elimination of phase inversion. The S3P process directly produces blends with matrix and dispersed phase morphology like those obtained after phase inversion during a long melt-mixing process. This phenomenon is of practical importance because a long processing time is required by conventional melt-mixing to produce a stable blend morphology. S3P is also advantageous for producing thermoplastic or thermoset powder-coating compounds in a one-step process as opposed to a conventional multi-step operation that involves melt extrusion followed by batch grinding. The major capabilities of this new process can be summarized as follows: o Continuous powder production from plastics or rubber feedstocks o Blending of immiscible polymers o Efficient mixing of polymers with unmatched viscosities o Environmentally friendly recycling of multicolored, commingled plastics waste o Sold-state dispersion of heat-sensitive additives o Engineered plastic/rubber blends Materials and processes well illustrated The text is well illustrated with 60 photographs, micrographs, diagrams and others figures. Here is a small sampling of the captions of these figures. o Particle-size distribution for virgin LDPE powder made with PT-25 pulverizer o Optical photograph of virgin LDPE powder made with PT-25 pulverizer o Layout for a three-stage rubber pulverizer o Flow chart for powder coating production by conventional process and with new S3P technology o SEM image of pulverized virgin PP at 40X (first in series of SEM images of polymer powders) o Optical micrograph of melt-crystallized thin films of unpulverized virgin PP under polarized light o Log of viscosity vs. log shear rate for virgin HDPE after S3P processing o Gel permeation chromatograms (GPC) of polystyrene subjected to S3P processing Color-photo section One of the several functions of Solid-State Shear Pulverization technology is recycling mixed plastic waste. This section of twenty full-color photographs and micrographs illustrates different processed materials, as well as the machinery and mixed waste used. Here is a small sampling of the photo and micrograph captions. o Resultant flake feedstock from granulation o S3P-made uniform powder from feedstock o Flake feedstock of post-consumer HDPE/PP blend (90/10 ratio) o Injection-molded test bar (with translucence) made from S3P powder without pelletization o Injection-molded test bar made from S3P powder without pelletization showing uniform color o Several test bars subjected to tensile testing showing exceptionally high elongation at break Useful reference data in tables More than 60 tables provide useful data in convenient form. Here is a small sampling of table captions. o Physical properties of virgin PP 8020 GU injection-molded from S3P-made powder (first in series of tables on physical properties of various plastics processed from S3P-made powder) o Sieve analysis of powder resulting from S3P of virgin LDPE 509.48 (one of series of tables on sieve analysis of polymer powders) o Melt-flow rate before and after S3P processing for virgin PS and two PP samples o Key physical properties of injection-molded post-consumer polyolefin blends pulverized by S3P process The Authors Klementina Khait, M.S. Ch.E., Ph.D., is Research Associate Professor and Director of the Polymer Technology Center in the Department of Chemical Engineering, Northwestern University. Her industrial experience in polymer science and engineering includes work with Borg-Warner Chemicals and Quantum Chemical Corporation. She received her two advanced degrees, in chemical engineering and polymer chemistry, from the Technological Institute, St. Petersburg, Russia. Dr. Khait holds several patents and has published more than 50 papers in scientific and technical journals. Stephen Carr, Ph.D., is Professor of Materials Science and Engineering and Chemical Engineering at Northwestern University. His industrial work includes work in polymer science and engineering with General Motors Corp. He received a doctorate in polymer science from Case Western Reserve University. He has been on the Northwestern University faculty since 1969. Martin H. Mack is Vice President for R&D with the Berstorff Division of Krauss-Maffei Corporation. He holds an engineering degree from the University of Stuttgart. He has served for more than ten years on the Board of Directors of the Society of Plastics Engineers (SPE).

Building on Enikolopyan's work, researchers at Northwestern University have
developed the Solid-State Shear Pulverization (S3P) process, focusing on
polymer powder production, mechanochemical reactions, development of new
polymer ...

The Problems of Psychical Research Experiments and Theories in the Realm of the Supernormal (Classic Reprint)

Excerpt from The Problems of Psychical Research Experiments and Theories in the Realm of the Supernormal The present edition of this book is to some extent-an abridgement of the first edition, which appeared some seven years ago. I have, for instance, omitted a num ber of cases which were originally included, and also my sittings with Mrs. Piper - which material will be published at a later date in another volume. I have also omitted the original First Chapter, - since much of this material was subsequently included in my Modern Psychical Phenomena. On the other hand, I have in cluded a new chapter on Recent Experiments in Psychic Photography, - composed partly of original and hitherto unpublished material, and partly of the experiments undertaken, some years ago, by Dr. Baraduc, - in pho tog'raphing the soul. The account of his experiments was originally published in my book, Death: its Causes and Phenomena, but they are now included here as being more in line with other experiments recently under taken in this field. I have also added a brief chapter on the Scientific Investigation of Psychic Phenomena by means of Laboratory Instruments. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work.

Las políticas de la economía social desde una perspectiva antropológica