Communicating in Speech
Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective.
As with many other aspects of spoken presentations, research has been done on
the merits of different patterns of organization, but the results are inconclusive. It
is best, therefore, to choose a pattern that seems to fit naturally into the material, ...