Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
To help corporate managers and executives in their support of worthy social causes, Kotler (international marketing, Kellogg School of Management) and Lee (market consultant) examine six major types of corporate social initiatives and offer comments on their strengths and weaknesses by executives from companies such as Ben and Jerry's, Microsoft and Hewlett-Packard. Kotler and Lee offer 25 best practices for doing good for the company and its cause, as well as recommendations for winning corporate support. Annotation : 2004 Book News, Inc., Portland, OR (booknews.com).
- ISBN 10 : OCLC:1011710996
- Judul : Corporate Social Responsibility
- Sub Judul : Doing the Most Good for Your Company and Your Cause
- Pengarang : Philip Kotler,
- Kategori : Corporate image
- Bahasa : en
- Tahun : 2011
- Halaman : 0
- Google Book : http://books.google.co.id/books?id=z73HtwEACAAJ&dq=inauthor:kotler&hl=&source=gbs_api
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Ketersediaan :
To help corporate managers and executives in their support of worthy social causes, Kotler (international marketing, Kellogg School of Management) and Lee (market consultant) examine six major types of corporate social initiatives and offer ...