Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it.
This book examines how children learn from different methods of instruction. It profiles methods such as feedback, guided exploration, cognitive apprenticeship, problem-based learning, and teaching of problem-solving strategies that allow learners to take what they have learned and apply it to new situations. Readers are exposed to what research has to say about teaching for meaningful learning and learn how to apply this information to their own teaching.Introduction to Teaching for Meaningful Learning; Teaching by Giving Productive Feedback; Teaching by Providing Concreteness, Activity, and Familiarity; Teaching by Explaining Examples; Teaching by Guiding Cognitive Processing During Learning; Teaching by Fostering Learning Strategies; Teaching by Fostering Problem-Solving Strategies; Teaching by Creating Cognitive Apprenticeship in Classrooms; Teaching by Priming Students' Motivation to Learn.
What classroom observations reveal about reading comprehension. Reading
Research ... Effects of rewards on intrinsic motivation — Negative, neutral, and
positive: Comment on Deci, Koestner, and Ryan (1999). Psychological ... IQ
gains over time: Toward finding the causes. In U. Neisser (Ed.), The ... How
seductive details do their damage: A theory of cognitive interest in science
learning. Journal of ...
For the K-12 special education methods course for future teachers of students with learning problems. Knowing that no one approach to teaching is right for all children all of the time, this comprehensive, yet accessible, case-based text presents current "best practices," with the aim of helping prospective teachers learn to tailor instruction to the diverse needs and abilities of students with learning problems. The authors explore the entire inclusion movement and the theories of teaching and learning that inform it; discuss the nature of students with learning problems and the characteristics of effective teachers; and, describe a broad spectrum of proven instructional strategies for all curriculum areas. Finally, they examine the unique challenges and opportunities that transitions create for students with learning problems.
phoneme — the smallest unit of speech sound. phonics — reading instruction
that associates sounds with symbols. ... have a set sequential order. phonological
processing — the ability to perceive, transform, remember, and retrieve the
sounds of ... with disabilities. portfolio assessment — assessment based on the
systematic collection and analysis of authentic ... PQRS strategy — a multistep
comprehension strategy for expository text which stands for preview, question,
read, and ...
Focusing on the needs of secondary-level learners with common disabilities—a group often neglected by other books on the market—Teaching Students with Mild and High Incidence Disabilities at the Secondary Levelpresents numerous research-proven instructional methods and strategies. It thoroughly examines the methods that are effective “across the board,” as well as methods specific to particular challenges. The authors address special education theory and relevant research in simple, straightforward language that uses minimal jargon, making concepts accessible and understandable to all.Using case studies to show actual instruction “as it happens,” this book gives readers a realistic portrait of today's diverse student population. Coverage includes: special education and adolescence; instruction methods; and current and future instructional issues.An obvious resource for special education teachers, this book is also an excellent guide for all educators, as it provides information about assessment and curriculum planning.
In some, extensive reading is required; in others little or none is necessary (Ellis,
1996). ... secondary level with reading disabilities are not inform the content-area
teach- motivated to read and often remain passive during the reading activity.
Today’s teachers need to be skilled and avid connoisseurs of evidence-based practices in the classroom. Libby Cohen and Loraine J. Spenciner have once again produced a current, comprehensive, practical text for teaching students with mild to moderate disabilities or those with learning or behavior problems. With an interactive format and enthusiastic writing style, Teaching Students with Mild and Moderate Disabilities: Research-Based Practices, Second Edition provides prospective teachers of learners with mild to moderate disabilities a full complement of very practical, yet research-based practices and strategies suitable for Kindergarten through 12th grade classrooms. The authors emphasize the need to consistently assess, plan, organize, implement, and evaluate instruction based on knowledge of the learner, intended learner outcomes, and the curriculum. Diversity and assessment are thoroughly integrated throughout the comprehensive coverage of both traditional and contemporary approaches to teaching. Considerable attention is given to classroom integration of both educational and assistive technologies. In addition, separate chapters focusing on the curriculum areas (teaching reading, written and spoken communication, mathematics, science and social studies, social skills, and transition) include discussion of national performance standards as well as strategies for helping learners with disabilities access the general education curriculum. The text’s content flows nicely as several “strands” are woven throughout to solidify the content for readers. These strands include: 1.) Linking research to practice 2.) Cultural and linguistic perspectives 3.) Linking assessment and instruction and 4.) “In Practice” which examines classroom practices in more depth and apply new knowledge. Instructors and students alike will appreciate the depth of new content and material added throughout for a complete and thorough revision.
- Authentic student and teacher classroom artifacts provide you with the actual types of materials encountered every day by teachers. To order this book WITH MyEducationLab, use either ISBN: ISBN-13: 9780135035313 ISBN-10:0135035317
Updates (through 1992) the 1993 second edition of an introductory text in economic principles that incorporates new ideas--game theory, the modern theory of the firm, information, and public choice--into the body of traditional principles.
