Principles of Marketing
Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
- ISBN 13 : 9780132167208
- ISBN 10 : 0132167204
- Judul : Principles of Marketing
- Pengarang : Myles A. Hassell, Philip Kotler, Gary Armstrong, Philip Kotler, Gary Armstrong,
- Kategori : Business & Economics
- Penerbit : Prentice Hall
- Bahasa : en
- Tahun : 2011
- Halaman : 250
- Halaman : 250
- Google Book : http://books.google.co.id/books?id=9UJEYgEACAAJ&dq=inauthor:philip+kotler&hl=&source=gbs_api
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Ketersediaan :
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.