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Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

This comprehensive book will be essential for small start-ups, as well as established firms looking for new funding sources. The capital game has changed, and Attracting Investors is your guide to the new rules.

Linguistic Diversity and Language Theories

From the refinement of general methodology, to new insights of synchronic and diachronic universals, to studies of specific phenomena, this collection demonstrates the crucial role that language data play in the evolution of useful, accurate linguistic theories. Issues addressed include the determination of meaning in typological studies; a refined understanding of diachronic processes by including intentional, social, statistical, and level-determined phenomena; the reconsideration of categories such as sentence, evidential or adposition, and structures such as compounds or polysynthesis; the tension between formal simplicity and functional clarity; the inclusion of unusual systems in theoretical debates; and fresh approaches to Chinese classifiers, possession in Oceanic languages, and English aspect. This is a careful selection of papers presented at the International Symposium on Linguistic Diversity and Language Theories in Boulder, Colorado. The purpose of the Symposium was to confront fundamental issues in language structure and change with the rich variation of forms and functions observed across languages.

This is a careful selection of papers presented at the International Symposium on Linguistic Diversity and Language Theories in Boulder, Colorado.

Profiling Linguistic Disability

Profiling has been acknowledged as a major contribution to the treatment of language disorder. First developed with reference to grammatical disability, profiling is extended in this book to cover segmental phonology, prosody and semantics. The book also includes a revised version of the grammatical profiling procedure, LARSP. For this second edition of the book all the existing material has been updated. In addition there is a new chapter, entitled "Putting Profiles into Practice", which contains extracts from case studies and several guidelines for teaching and therapy.

Research Methods in the Social Sciences + Data Bank CD + SPSS A User-Friendly Approach

Using SPSS® to Solve Statistical Problems

A Self-instruction Guide

textformat=02> This popular collection consists of a variety of primary sources, all grouped around central themes in American history since 1865. Each chapter in this book focuses on a particular problem in American history since 1865, such as American involvement in the Vietnam War, pr

Step by Step Help for Children with ADHD

A Self-Help Manual for Parents

Raising a child with ADHD can be distressing and exhausting for the whole family. But given the appropriate knowledge, and the right tools, parents can intervene to manage their child's behaviour, leading to improved relationships at home and, it is hoped, a more successful time at school. This simple, flexible six-step programme is full of tried-and-tested ideas for parents and professionals supporting families of young children with ADHD. By practicing the techniques and strategies, parents will gain confidence in their parenting and, over time, will improve the child’s management of the condition. The programme includes games that will help improve the child’s attention, exercises to develop patience and tips for supporting the child in successful self-organization. There are also plenty of useful ideas for developing communication between parents and schools. Based on research and extensive clinical experience, Step by Step Help for Children with ADHD will help families to adapt their parenting to the child, improving relationships and behaviours in the home and at play group.

The Six-Step Parenting Programme, originally created by the New Forest
Parenting Group, has been the subject of a number of research studies and has
been used clinically for a number of years with a diverse range of parents. Whilst
many ...

Electrical Product Safety: A Step-by-Step Guide to LVD Self Assessment

A Step-by-Step Guide to LVD Self Assessment

Electrical Product Safety: A Step-by-Step Guide to LVD Self Assessment provides a step-by-step approach to meeting the LVD and reducing safety approval costs. It is a practical and easy to follow guide aimed at helping manufacturers of electrical products, and in particular small and medium sized businesses to understand the requirements of the LV regulations, understand the basic safety principles, self assess their products and create customised safety reports. The guide is presented in four parts: the first part examines the regulations, their enforcement and the concept of due diligence; the second and most detailed part takes the reader through the process of product self evaluation and report compilation; part three deals with the documentation, i.e. how to compile a technical file and how to prepare a declaration of conformity; finally part four explains how to set up factory and production control systems. Electrical Product Safety has been written by a Trading Standards Office (D. Holland) and an experienced Safety Approvals Engineer (J. Tzimenakis). A complete, practical guide to meeting core EU legal requirements Designed for easy application by small and medium companies, not just large technical teams Expertise of an author who has set up a similar system at Sony, and supplies supporting software

A Step-by-Step Guide to LVD Self Assessment David Holland, Jimmy Tzimenakis
. • Safety Critical parts/assemblies which are classed as “Reject' or “Awaiting
Repair', etc. should be clearly identified as SC and segregated from non-SC
reject ...

Alternate exercises and problems for use with Intermediate accounting, third edition