The second edition of this highly rated book brings managers the latest ideas on branding, marketing and strategic change. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top business schools as a textbook on MBA programmes. It has been extensively used on CIM and post-experience programmes for senior managers around the world. *New material in the revised edition includes relationship marketing, the Internet, and a new chapter on turn-around management. *Illustrations and case studies from top global companies, e.g. Coca Cola, Nestle, Shell, IBM, Philips, etc. bring the subject alive for the student.
Price High Ripoff Overcharging strategy strategy Medium Poor-value Medium- ue
High-value strategy stra strategy Low Econo Good-value Superbvalue str gy
strategy strategy Low Medium High Quality Figure 8.3 I Alternative pricing
strategies and value implications segments, and discount brands to the new
more price-conscious buyers. This way the firm can curtail the erosion of its gross
profit margin as the market evolves. Target market segments Most markets today
are made up ...
* *Compliant and up-to-date with the latest version of the industry standard for modelling software programs, UML 2.0 *Concise and practical; written for the Java programmer *Contains thorough Java code examples AND their related UML diagrams -- a critical and proven approach to learning
If that language is Java, you need "UML for Java Programmers." In this book, one of the world's leading object design experts becomes your personal coach on UML 1&2 techniques and best practices for the Java environment.
Using a very interactive, hands-on approach that captures the essence of how a stimulating and active Cooperative Learning classroom operates, this text guides students through the concepts and steps necessary to develop and implement a successful Cooperative Learning strategy K-12. Comprehensive in approach, it provides a broad, accessible review of the research base; offers a new, simplified model for teachers to use when implementing team learning; provides an exceptionally wide range of examples of successful lessons at every grade level and in all subject areas; and features an abundance of activities and classroom tasks that require students to actively solve problems, make decisions and think critically about Cooperative Learning programs.
Using a very interactive, hands-on approach that captures the essence of how a stimulating and active Cooperative Learning classroom operates, this text guides students through the concepts and steps necessary to develop and implement a ...
This outstanding collection of authoritative readings is the only text currently available that deals with the subject of Cooperative Learning in a broad scope-specifically as applied to Limited English Proficient Students.
This outstanding collection of authoritative readings is the only text currently available that deals with the subject of Cooperative Learning in a broad scope-specifically as applied to Limited English Proficient Students.
Suitable for the first course in hotel operations and management, this book provides information on various facets and departments of the hotel. It discusses operation of a property management system, and provides sample reports for students. It also looks at the operation of restaurant point of sales system, with related sample reports included.
Suitable for the first course in hotel operations and management, this book provides information on various facets and departments of the hotel.
"Arithmetic Built-In Self-Test for Embedded Systems offers a thorough treatment of the important issues in software-based built-in self-test for systems with embedded processors. Fundamental concepts are illustrated with practical scenarios for test generation, test application, and test response compaction." "Arithmetic Built-In Self-Test for Embedded Systems uses an approach to cutting-edge technology that will be of interest to hardware and embedded system designers, test and design engineers, and researchers working on IC/core testing. It is also appropriate for graduate-level design courses. An introductory chapter provides a comprehensive tutorial covering the most relevant DFT and BIST techniques."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
"Arithmetic Built-In Self-Test for Embedded Systems offers a thorough treatment of the important issues in software-based built-in self-test for systems with embedded processors.
