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Perspectives on International Marketing - Re-issued (RLE International Business)

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

The present study provides further evidence on the idiosyncracies of this market
by analysing the experiences of Danish companies who have trading
relationships with the People's Republic of China. Specifically, the study
examines the ...

International Marketing (RLE International Business)

A Strategic Approach to World Markets

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

The Meaning of Market Segmentation The concept of market segmentation has
triggered the imagination of many marketers during the last decade. It is a
strategy which enables the firm to maximise the results ofa given marketing effort
by ...

Research in International Marketing (RLE International Business)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

A central theme to IMP Group work has been the Interaction Approach and the
statement that markets are not passive but active, that industrial marketing is not
composed of single transactions but relationships which covey change and ...

International Marketing (RLE International Business)

Strategy and Management

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

This has been recognised by Ray Horrocks who, whilst having high hopes for the
Honda–BL joint ventures, has admitted that it has often been difficult to find
common ground when fighting for sales in the same market. Sanjay Dabysing of
DRI ...

On Becoming The Marketing Co.(kaset) Buku dan tiga kaset audio

Ada tiga tingkat utama dari penjualan: penjualan fitur (fea- ture selling) ,
penjualan manfaat (beneftt selling) , dan ... tahap sebagai berikut: Kesadaran (
Aware- ness) - Identitas (Identity) - Hubungan (Relation- ship) - Komunitas (
Community) ...

Marketing Management

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Services Marketing

Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services

In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, ...

EMarketing Strategies for the Complex Sale

Explains how business-to-business marketers can create and use online content and communication strategies to keep prospects engaged and increase sales, and how to encourage their sales force to adopt the same techniques to create a unified overall sales strategy. 20,000 first printing.

Explains how business-to-business marketers can create and use online content and communication strategies to keep prospects engaged and increase sales, and how to encourage their sales force to adopt the same techniques to create a unified ...