EMarketing Strategies for the Complex Sale

Explains how business-to-business marketers can create and use online content and communication strategies to keep prospects engaged and increase sales, and how to encourage their sales force to adopt the same techniques to create a unified overall sales strategy. 20,000 first printing.

Explains how business-to-business marketers can create and use online content and communication strategies to keep prospects engaged and increase sales, and how to encourage their sales force to adopt the same techniques to create a unified ...