Public Relations
A Practical Guide to the Basics
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.
- ISBN 13 : 9780749440725
- ISBN 10 : 0749440724
- Judul : Public Relations
- Sub Judul : A Practical Guide to the Basics
- Pengarang : Philip Henslowe,
- Kategori : Business & Economics
- Penerbit : Kogan Page Publishers
- Bahasa : en
- Tahun : 2003
- Halaman : 152
- Halaman : 152
- Google Book : http://books.google.co.id/books?id=61CKqZl8gd4C&dq=intitle:public+relations&hl=&source=gbs_api
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Ketersediaan :
The Institute of Public Relations Code of Professional Conduct (October 2000)
INTRODUCTION The Code of Professional Conduct has been drawn up by the
Institute of Public Relations to set down standards which will, it is hoped, make for
...